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Iron Age Marketing

Iron Age Marketing

De : NIcky P
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 Conversations with coaches, creatives and business owners just like you who discovered their secret weapon to garnering visibility and authority.2025 Economie Marketing et ventes
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    • Eight Years of Podcasting: What an Architect Learned About Building Authority | Iron Age Marketing 004

      Eight Years of Podcasting: What an Architect Learned About Building Authority | Iron Age Marketing 004
      Jan 26 2026
      Welcome to Episode 004. Lance Cayko has been podcasting longer than almost anyone I know in the business space. Almost nine years now with Inside the Firm. That's not a typo. He's an architect with F9 Productions out in Denver-Boulder, running a vertically integrated empire: architecture company, contracting company, real estate development. His wife's a realtor. It's like everyone in the ecosystem gets paid for every part of the building process. But here's what makes Lance's story hit different: He grew up in a town of 500 people in Northwest North Dakota. First person in his entire family to graduate with a bachelor's degree. Native American heritage. And when the media started pushing this defeatism narrative that the American Dream is dead, he looked around at what he built and said, "I am the American Dream." That's why he started the podcast. Here's what we dig into: The seven-year mark. Lance hit year seven in his architecture business - the point where you've officially survived the incubator period. Most businesses fail before that. He looked around and thought, "We gotta tell our story." The slog that pays. Lance calls it a "beautiful slog" - like a deep hike with a reward at the end. Started with one Friday show, then added Monday Morning Coffee inspired by Bill Burr. Now he's turning away more guests than he accepts. Pod Match changed everything. Real monetization. Dell sponsored them for two years and bought their entire staff laptops. Corporate sponsors pay their office mortgage. They sell courses like Revit Rocketship and the Architect to Builder course. Now they're considering appearance fees because demand is so high. The authority effect. When potential clients Google him, there are hours of content showing exactly who they're getting in bed with. In an industry where people move to Colorado and don't know anybody, that transparency wins. The network leverage play. Bring on local engineers, realtors, people you want to network with. Give them a spotlight. Pick their brain. They feel like celebrities and remember you when referrals come their way. Competitors as collaborators. Lance met a competitor who beat him for an award, took her to lunch, realized they were complementary not competitive, and got three big jobs from her referrals this year. What stuck with me: The more positivity, openness, and truth you put out there, the more the universe reciprocates. Call it God, call it the universe, call it whatever noun you need. But it seems to work. Oh, and Lance has a fishing YouTube channel. Colorado's number one fishing content. Because of course he does. Websites Referenced: - https://www.insidethefirmpodcast.com/ - https://f9productions.com/ - https://revitrocketship.teachable.com/ - https://www.youtube.com/@fishingwithlance - https://podmatch.com/
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      29 min
    • From 5% Acceptance Rate to Waiting List: Dave Gulas on Building Trust Through Podcasting | Iron Age Marketing 003

      From 5% Acceptance Rate to Waiting List: Dave Gulas on Building Trust Through Podcasting | Iron Age Marketing 003
      Jan 20 2026
      Welcome to Episode 003 Dave Gulas runs a logistics company. Third-party fulfillment, warehousing, transportation - the kind of business you'd never guess could use a podcast. That's exactly why I wanted to talk to him. Dave's the president and co-founder of EZDC 3PL. When he started his founder journey, the biggest help came from conversations with other entrepreneurs going through the same thing. So he thought: what if those conversations were public? The audience benefits, the guest gets exposure, and it creates evergreen content. From idea to first published episode? Less than 30 days. No equipment. No background. Just started. Two years later, his show Beyond Fulfillment is ranked in the top 2% globally with over 200 episodes. He went from a 5% acceptance rate (asking 20 people for every yes) to having a waiting list of 5-10 people weekly asking to be on. Here's what we dig into: The logistics puzzle. In an industry with 10,000+ faceless, nameless three PLs, having the founder out there interviewing successful entrepreneurs and providing value changes everything. When your clients are trusting you with their entire inventory - their livelihood - that visibility builds credibility before you ever have a sales conversation. The digital handshake. People know, like, and trust you before you've done any work. That parasocial relationship puts you three steps ahead in sales because the trust is already built. Broad beats narrow. Dave interviews founders across all industries - pre-launch to multiple exits. The best business lessons often come from industries you'd never expect. You don't have to be in the same space to learn something valuable. The bond of storytelling. Everyone wants to be heard. When guests share their journey - the dark nights, the failures, the pivots - something happens. Dave's had guests tell stories they've never shared on any other podcast. That creates a friendship that lasts beyond the episode. Celebrate your own progress. One of the best lessons from 200+ conversations: don't compare yourself to someone 20 steps ahead on social media. Stories of people going to the depths of despair and coming back through perseverance and resilience - those hit different than Instagram highlights. The messenger matters as much as the message. Clichés are clichés because they're true. But 30 people can tell you the same thing, and only one will make it stick because that's the person you resonate with. What stuck with me: Dave's the last person you'd expect to start a podcast. No knowledge, no equipment, no background. Just started. Kept doing it. The world's a mucky place sometimes. Podcasting builds relationships that leave you walking away thinking "that was an awesome person, my life is enriched for knowing them." That positivity compounds. Want to check out what Dave's doing? Beyond Fulfillment is available everywhere podcasts live. Website Referenced:
      • Beyond Fulfillment Podcast & EZDC 3PL @ https://davegulas.com/
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      17 min
    • Why Most Podcasters Quit (And How Susie St. Angelo Made It to Year Two): Iron Age Marketing Season 2 Episode 002

      Why Most Podcasters Quit (And How Susie St. Angelo Made It to Year Two): Iron Age Marketing Season 2 Episode 002
      Jan 12 2026
      Welcome to Episode 002 of the reboot. Last week I had my competitor on. This week? One of my actual clients. Susie St. Angelo runs SOS for Your Life - a health and wellness podcast that's been going strong for over a year now. She's a recovering banker turned health coach, and six years ago when her daughter-in-law and niece suggested she start a podcast, she was terrified. Now she's knocking out episodes quarterly, building relationships that matter, and doing it all without ever watching her own content. (Neither do I, for the record. Ain't nobody got time for that.) Here's what we dig into: The expectation versus reality problem. Susie thought podcasting would attract hundreds of thousands of listeners and flood her health coaching business with clients. Instead? It became a creative outlet for sharing knowledge and building genuine relationships. The goal shifted from mass appeal to meaningful impact. The Circle of Life approach. Her podcast covers everything from hypnotherapy to spirituality to finances - all the things that affect health beyond just diet and exercise. That broad approach attracts different people at different times, which is exactly the point. Why being on camera is scarier than talking to clients. Even as a coach who talks to people for a living, Susie was nervous about recording. The difference? Permanence. But once she committed, she just let it evolve organically. The generational divide on podcasting. Her traditional family doesn't quite get it. Her younger relatives and friends are all in. But here's the thing - her friends toot her horn better than she does herself. (Note to Susie: toot more.) The joy factor. This isn't a moneymaker for her. It's fun. It's joyful. She bulk records quarterly, has a system that works, and doesn't overthink it. That's sustainability right there. Why over-preparation kills conversations. She mentioned the shortest podcast conversation that never made it to air - bored out of her mind because she'd already read everything about the guest. Now she keeps some standard questions but lets things flow organically. What stuck with me most: She's starting year two and never would've guessed she'd make it this far. That's real growth. Not the "I hit 100K downloads" kind, but the "I built something sustainable that brings me joy and serves people" kind. The relationships she's built through podcasting - bringing guests back for second and third conversations, making referrals, staying connected - that's the actual ROI nobody talks about when they're selling you on podcasting as a business strategy. Life's too short to work with clients you don't like. Find your people, build something real, and stop worrying about whether your hair looks perfect on camera. Want to check out what Susie's doing? SOS for Your Life is available everywhere podcasts live. Websites Referenced:
      • SOS for Your Life Podcast (available on all major platforms)
      • Susan St. Angelo Coaching LLC (Facebook)
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      26 min
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