In this episode of the Interview Connections podcast, Jessica sits down with Laura Wright to unpack the power of podcasting both as a guest and a host, for growing a coaching business. Laura shares her insights on how she's using podcast interviews to build her list of prospective clients and expand her mastermind programs.

Who is Laura?

Laura A. Wright is a coach and business consultant who transforms overworked and underpaid business women into seven-figure empire builders by creating structure in their business and showing them how to completely reframe how they think about their business model.

In the past 20 years, Laura has closed over $43 million in sales, sold over $47 million worth of goods and services, helped 4,800 artists sell tens of thousands of dollars worth of work, sold and filled multi-million dollar events and turned over 6-figure profits in real estate.

She is the founder of EPIC at sales and is responsible for over 200 women reaching their fullest income. Laura believes that when smart women hold true wealth, that is how we change the world. She is committed to helping brilliant-minded women who have amazing service to give to the world understand how to do it in a way that has them at their highest potential and making the most amount of money. Her big desire is for women to create their own economy.

Tune in for a lively conversation that covers not only the strategy behind leveraging podcasts for lead generation but also the art of making a sales pitch feel natural and inviting. If you’ve ever wondered how to convert listeners into clients without the sleaze factor, Laura has some gems to share. Don't miss it!

Links:

Laura’s LinkedIn: https://www.linkedin.com/in/epicatsales/

Laura’s website and free book: https://epicatsales.com

Ready to turn podcast interviews into dream coaching clients? Go to https://interviewconnections.com/

Join me for this solo episode to hear what's going on behind the scenes at Interview Connections.

Ready to turn podcast interviews into dream coaching clients? Go to https://interviewconnections.com/

In this episode, I share what my plans are for the next era for this podcast!

After 8 years of being 50/50 owners, our partnership has come to an end. Listen for the story and learn where you can continue to follow Margy after her departure from Interview Connections.

BrainBased.com (Affiliate Link)

Margy's Instagram: https://www.instagram.com/heymargy

In today's episode, we will teach you how to analyze your podcast guest results and identify areas for improvement!

1. Pace/Frequency - How many podcasts have you been on? Any less than 30 to 50 podcasts LIVE, there simply is not enough data to analyze.
2. Correct show fit - are you in front of the right audience and connecting with the right hosts?
3. The quality of your interview - Are you telling compelling stories? Are you giving value?
4. Check in on your mindset and your energy. Are you showing up to interviews genuinely looking to collaborate with hosts and give value, or are you thinking a lot about how much you’ll GET from it?
5. Are you clearly communicating how listeners can connect with you after the interview?

Then look at your business:

1. Is the place you are sending listeners optimized to convert?
2. Do you have an effective nurture strategy in place? Not everyone is ready to buy right away; are you emailing, texting, posting to social media so your new leads are nurtured by you?
3. Is your offer needed, valuable, and priced right? Is the messaging about what you’re selling clear?
4. Consider your sales cycle - how long, on average, do your clients follow you before buying?
5. Are you posting about your interviews and engaging with your audience on a regular basis?

This is why we audit clients’ interviews as part of our service. We want to understand what’s happening and provide personalized feedback and coaching to help improve the results.

This takes a willingness to be honest with yourself with embrace a growth mindset. If you are getting on the right shows speaking to the right audiences, it’s time to look. A problem you can see is better than a problem you can’t

Ready to get on podcasts? Book a consult with us now at http://interviewconnections.com/consult

One of the biggest questions we get from business owners who are just starting to consider podcast guesting is: “What’s the ROI?”

In this episode, we break down the different ways that you can see a return on investment from being a podcast guest and why the value goes far beyond immediate sales.

What You’ll Learn in This Episode

Direct ROI: New Clients & Sales

The most straightforward return is closing clients who discover you on a show. It happens more often than you’d think—but it’s only the beginning.

SEO & Backlink Benefits

Every interview often comes with a link to your website or social media. These backlinks strengthen your site authority and help improve your search rankings long-term.

Instant Thought Leadership Content

Each interview becomes repurposable content you can share across your platforms—positioning you as the trusted expert your audience needs.

Expanded Brand Awareness

Showing up on multiple podcasts allows more people to get to know who you are and what you do. When someone asks their network for a solution you offer, you’re the one they recommend.

High-Value Relationships With Hosts

Hosts are well-connected and often introduce our clients to referral partners, JV collaborators, and speaking opportunities.

Speaking Engagement Opportunities

Many podcast hosts run events, mastermind groups, or conferences. Guesting puts you on their radar for future invitations.

Sharpen Your Message

Each interview is a rep—but with a live audience. You’ll quickly learn what messaging resonates and what falls flat.

Traffic to Your Website & Socials

Listeners who connect with you take action. Podcast appearances reliably drive warm traffic to your online platforms.

A Reality Check on Your Offer

If you’re getting exposure to thousands of listeners and dozens of hosts—but no one is reaching out—this is priceless data. It’s a sign to look at your offer, messaging, or audience fit.

Opportunity to Address Common Objections

Hosts often ask the same questions your leads ask—and your answers can remove objections before prospects even get on a call.

Educate Your Audience at Scale

Every interview teaches listeners who you are, what you do, and why it matters—building familiarity and trust before they ever speak to you.

Check out dozens of client case studies showing every type of ROI we covered in today’s episode:

interviewconnections.com/case-studies

Book a Free 20-Minute Discovery Call

If you’re ready to get ROI from podcast guesting, book a consult with our team:

InterviewConnections.com/consult

• What “Who Not How” means and how this simple mindset shift unlocks exponential business growth.
• Jessica’s early podcast story: how she quickly realized learning how to edit a podcast wasn’t a good use of time — and why hiring a WHO was a game-changer.
• The real reason Interview Connections scaled to seven figures (hint: it’s the hundreds of WHOs behind the scenes).

If you’ve mastered your business but are ready to become known for your expertise, let Interview Connections be your WHO for podcast guesting. Book a discovery call now at https://interviewconnections.com/consult

The right tactics and strategies are essential for success with podcast guesting, but the most important factor in achieving success is your energy.

Podcasts, energetically, are responsive and collaborative. As a guest, you are responding to questions that the host asks you, and you collaborate with the host to co-create the episode.

Enjoy this conversation between Jess and Margy about an invisible yet powerful recipe for success in podcast guesting: your energy.

Schedule a consultation call at https://interviewconnections.com/consult