Brian owned the world's largest collection of bathroom photos. A tech giant stole them for a second business and said "go sue someone else." Brian had $2 million in revenue. The legal bill? Five million. So a stranger in New York agreed to pay everything for 30% of the winnings. Eight years later, Brian won the case now taught in law schools. This is episode two. When winning in court costs more than settling.

*YOU'LL DISCOVER* • Why Brian pioneered bulk copyright registration with the Copyright Office to protect hundreds of thousands of photographs • The litigation financing deal that paid $5 million in legal fees for 30% of winnings • How the tech giant challenged bulk copyright validity (precedent-setting case now taught in law schools) • Why Disney, NBC, Universal, and Comcast filed amicus briefs supporting the lawsuit • Why Brian wishes he'd forced a settlement instead of winning

*WHAT ACTUALLY WORKS* • Protect your IP early: Register copyrights from day one, even when it seems unnecessary • Litigation financing exists: Third parties will pay legal bills for a percentage of the win • Pending protects you: "Patent pending" or "trademark pending" works while processing • Settlements beat victories: Eight years of appeals might not be worth the win *WHO THESE GUYS ARE* Brian Balduf co-founded and sold VHT Studios. Brad Balduf runs By Your Side Autism Therapy with 550 employees across 11 centers. Matt Croke keeps it honest and pulls out the chaos. They've been there, survived it, and have the scars to prove it. *THE UNCOMFORTABLE TRUTH* "Looking back, we probably would have done better settling. We had a law firm that could've forced them to settle for a big amount. But we chose to win this case instead." Ever fought a battle you won but shouldn't have?

👇 SUBSCRIBE for new episodes every Friday. Real stories, real disasters, no LinkedIn energy. ————————————

*TIMESTAMPS* 0:00 - Brian's bathroom photo collection

2:13 - Three types of intellectual property

7:26 - The second business that stole everything

14:02 - Pioneering bulk copyright registration

16:11 - Never tested in courts before

21:44 - Litigation financing explained

25:26 - Brian wins, then 4 years of appeals

28:41 - Why settlement was smarter

*ABOUT CEO BROS AFTER HOURS* CEO BROS: After Hours is raw business talk from CEO brothers Brian Balduf (VHT Studios) and Brad Balduf (By Your Side Autism Therapy) with host Matt Croke. Every Friday they share what actually happens building companies: brutal failures, scaling disasters, and the messy truth about leadership. No corporate polish. No LinkedIn energy. Just honest stories from the trenches.

🍸 *WIND DOWN WITH THE BROS: THIS WEEK'S COCKTAILS* Three drinks for three players in an 8-year legal war. Pick your side.

🍸 *THE DAVID* Brian Balduf - $2M revenue taking on billions Recipe: • 2 oz Scotch • ¾ oz cherry liqueur • ½ oz lemon juice • 2 dashes chocolate bitters • Luxardo cherry garnish • Shake with ice, strain into coupe The Vibe: Small but sophisticated. Scotch hits hard with less volume. Brian had $2 million facing a $5 million legal bill. This drink proves you don't need size to pack a punch.

🍸 *THE LITIGATION FUNDER* Brad Balduf - The stranger who bet $5M Brian would win Recipe: • 2 oz Cognac • 1 oz Grand Marnier • ½ oz fresh lemon juice • Orange twist • Stir with ice, strain into rocks glass The Vibe: Expensive, refined, calculated risk. A company in New York said "we'll pay everything for 30% of the win." Cognac doesn't come cheap. Neither does betting $5 million on a precedent-setting lawsuit.

🍸 *THE AMICUS BRIEF* Matt Croke - Disney, NBC, Universal watching from the sidelines Recipe: • 3 oz Champagne • 1 oz St-Germain • ½ oz lemon juice • Lemon twist • Build in flute, add champagne last The Vibe: High society watching the fight. Disney, NBC, Universal, and Comcast filed friend-of-the-court briefs because this case mattered to everyone with intellectual property. Elegant, invested in the outcome, but not getting hands dirty. Make all three. Figure out your role. Are you the underdog fighting? The funder betting big? Or the industry watching to see who wins? Tag us.

*JOIN THE CONVERSATION* https://x.com/CeoBrosAH https://www.instagram.com/ceobrosah/ https://www.facebook.com/CEOBrosAH https://www.linkedin.com/company/ceo-bros

#IntellectualProperty #CopyrightLaw #StartupLessons #Entrepreneurship #LegalBattle #bestbusinesspodcast #leadership