In the final episode of the series on show design, Ed Barker, founder of Studio 1878, delves into the intricacies of designing content for both audio and video simultaneously. He challenges the common practice of simply filming a podcast, highlighting the need for intentional trade-offs when catering to these different formats. Ed explains the unique experiences and expectations of audio and video audiences, offers three approaches to integrating video into an audio-first show, and discusses the production complexities and additional costs involved. He emphasizes the importance of a coherent show design that prioritizes either audio or video, supported by thoughtful supplementary materials. Ed concludes by stressing the significance of designing a well-structured and sustainable show to ensure long-term success and audience retention.

00:00 Introduction: Should We Do Video?

01:16 Why Audio and Video Are Different

03:00 Three Approaches to Audio and Video

05:36 Why 'We'll Just Clip It' Usually Fails

07:08 How Cameras Change Behavior

09:27 Production Reality: Time and Budget

10:40 Framework for Making Decisions

11:57 Coherence Matters More Than Reach

12:54 Closing: Good Podcasts Are Designed

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.

Contact

Web: www.1878.studio

Email: hello@1878.studio

Mobile: 425-520-3483

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