We explore the challenges of CAT events and how insurance reps and housing agencies can better serve families during disaster season. Brad Iturriaga discusses RV Housing Group's disaster response strategies and emphasizes the importance of maintaining high-quality service even in high-pressure situations.

• Catastrophic events create unique challenges due to simultaneous claims and limited housing availability
• Insurance representatives need dedicated partners who understand priorities and can respond quickly
• Nationwide inventory allows for flexible response, regardless of where disasters strike
• Service quality must remain consistent during high-volume periods through experience and preparation
• Genuine empathy is essential—treating displaced families as people, not just claim numbers
• Real-world response examples include housing an elderly couple who had been sleeping on hay in their barn
• Pre-season coordination between carriers and housing providers improves response effectiveness
• RV Housing Group's growth stems from consistently delivering on promises and showing genuine care

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