Épisodes

  • She-Cam Interviews with Women in Tech at CES: A Bonus Episode

    She-Cam Interviews with Women in Tech at CES: A Bonus Episode
    Jan 22 2026
    It’s a fast but mighty 20 minute bonus episode of Insider Interviews! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different women, of six different tech and media areas. They provided first-hand insights on #AI, content, and advertising. These industry leaders span audio, advertising and age tech, sports, streaming, and out of home, so there’s really something for everyone! Quick coverage bites include: Vobble at CES • A snippet about ‘Vobble,’ an interactive audio device that lets kids build stories; MY sound didn’t do it justice, but your kid might love it IRL (and you might love it as a bedtime story aid!) • A walk through the innovations for better health and aging in place via the Age Tech Collaborative from AARP, thanks to their VP of Startup Programming, Amelia Hay. A la this being an episode with all women in tech and media, as Amelia said of the Collaborative: “We have over 200 startups in the collaborative, and probably 40% are women founders… I think we’re really pushing that envelope and putting our stake in the ground in technology.” (PS: did I mention I’d love that sleep-helper AND the hearing-helping eyeglasses from EssilorLuxotica on display there?!) BrightLine Interactive Ads • I got a lesson in the history of ad innovations and how to apply “Changemaker” thinking, from Brightline (and SustainChain) founder, and now author, Jacqueline Corbelli, who I call “the doyenne of interactive advertising!” A simple summary of “changemaker” playbook is what Jacquie has done her entire career: “Think about what you want and go further…” • A chat with the dual founder of Sports Studio, Inc. and Rasenberger Media, Cathy Rasenberger , illuminated how her freshman streaming platform is scoring distribution wins, perhaps because it’s appropriately named “Free Live Sports“?! FreeLive Sports Cheers to them for “aggregating more free sports content than any other platform… We’re democratizing sports for all the fans.” • Stacy Minero, newly named CMO of Outfront Media, and Erin Harris, Head of Fluency Sales for SiriusXM, explain changes in their now UNtraditional mediums and how they each are leveraging AI to power creative and efficient DOOH advertising and audio content, respectively. Erin noted that, “We still see the strongest performance with human voice, but we’re extremely excited about AI in terms of helping us find little levers to pull, to make things more personal.” And as Stacy added: “There’s a huge opportunity for AI to unlock productivity, especially in the area of post-production… to do some of the grunt work so that people can focus on the fun work.” AI meets Outfront Media We say, “YES!” Don’t miss out on learning from each of these powerhouse women and their compelling companies. *And don’t miss my last full episode — also captured at CES — with executives in audio, video and brand marketing! Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! THANK YOU for listening!
    Afficher plus Afficher moins
    Moins d'une minute
  • Stingray, Gold Bond & DAX on What’s New and Next in TV, Audio, and Brand Connection

    Stingray, Gold Bond & DAX on What’s New and Next in TV, Audio, and Brand Connection
    Jan 15 2026
    If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we talk about the newest cool tools (it IS the largest consumer tech show), these conversations explore how media works when it follows consumers from the couch to the car, in stores, in culture, and across audio—and how measurement is finally catching up to meaning. Learn what’s working now and what’s coming next, according to: Jim Riley, President of Stingray U.S., explains how audio, ambient TV, karaoke, and in-car experiences are converging—and how their effort to connect these environments creates value for brands, platforms, and consumers alike. From FAST channels to automotive dashboards, Jim shares how following people across screens (and beyond them) is reshaping media strategy. (And don’t miss an archival image of Jim making music “back in the day” himself!) Kimberly Hairston-Hicks, CMO of Sanofi’s Gold Bond, brings a powerful brand perspective rooted in authenticity and cultural relevance. She talks candidly (and I sing) about letting go of control, redefining success beyond impressions, and building partnerships based on shared values—showing how human connection and business results don’t have to be at odds. Hint: They paired perfectly with celebrity Chelsea Handler over shared values and love of the product! Chelsea Handler Skiing with Gold Bond! (And learn why Kimberly wears a “cape,” and owes a debt of gratitude to women who help women!) Jennifer Louie Oon, SVP of Sales at DAX US, closes the loop with a look at audio advertising today—and why its moment is now…especially when brands can reach markets or audiences other platforms or apps often miss. She explains how DAX is solving for that, along with measurement tools that can finally demonstrate audio’s impact in real time and the power of advertisers still having presence in screen-free moments. (And find out why old school Legos really grabbed her during the world’s largest tech show!) Get some practical thought starters on audio advertising, brand authenticity, media measurement, and human-centered marketing—without the jargon or hype…and with a little bit of singing and laughs! Key Moments & Time Codes 00:00–01:22 — Why this episode connects audio, TV, brand marketing, and ad tech 03:29–04:43 — Why karaoke is becoming a serious media business Jim Riley explains how Stingray turned a universal behavior—singing in the car—into a gamified, social, and monetizable experience across TVs and automotive dashboards. 05:40–06:20 — From couch to car to checkout Jim outlines Stingray’s vision for linking TV, in-car audio, and retail media—following consumers across environments and tying media exposure to real-world action. 08:02–08:37 — When advertising doesn’t belong everywhere A candid discussion on why karaoke stays ad-free, how premium experiences are monetized differently, and what “everybody wins” actually looks like in practice. 12:44–13:20 — “Let it go” as a marketing strategy Kimberly Hairston-Hicks shares why perfection is the enemy of progress—and how letting go of control creates stronger brands and better outcomes. 18:19–20:29 — Authenticity beats star power Kimberly breaks down the Gold Bond–Chelsea Handler partnership, revealing why shared values—not celebrity size—drive cultural relevance and real KPIs. 21:01–22:11 — When impressions aren’t the point anymore A reframing of success: why cultural moments, memory, and longevity matter just as much as raw reach—and how brands should measure that. 26:07–27:25 — Beauty, confidence, and showing up fully A powerful, personal exchange on how products—and leadership—can change how people feel about themselves, from the boardroom to daily life. 35:07–36:05 — Audio measurement finally catches up Jennifer Louie Oon explains how DAX is using brand-lift measurement to prove what audio has always delivered—and why this changes how brands plan media. 37:18–38:06 — Why audio’s moment is now Screen-free moments, smarter targeting, and better measurement come together—making the case for audio as a core, not supplemental, channel in 2026 planning. Connect with: Jim Riley Kimberly Hairston-Hicks Jen Oon Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a ...
    Afficher plus Afficher moins
    Moins d'une minute
  • From Privacy Complexity to Competitive Advantage: Richy Glassberg Shares the Compliance Playbook

    From Privacy Complexity to Competitive Advantage: Richy Glassberg Shares the Compliance Playbook
    Dec 17 2025
    Privacy is one of those topics everyone knows they should understand better—right up until it becomes urgent. Headline: it’s urgent. That’s exactly why I wanted Richy Glassberg, CoFounder / CEO of SafeGuard Privacy, on the show: to tackle what may be the most complex challenge marketers face: privacy compliance at scale. Sample Page: SafeGuard Privacy Playbook Richy brings big credibility to the conversation. You’ll hear the stories of a career that included helping launch CNN.com and its digital business, co-founding the IAB, and building an advertising infrastructure still used across the industry. He likes to build things. And we’re the better for it. Because he’s THE person to help explain why privacy laws aren’t just legal issues—they’re structural ones. And why, if you work in marketing, advertising, media, or tech, these laws apply to you whether you realize it or not. “These laws don’t care what kind of digital advertising you do. They ask one question: ‘do you have data on a consumer, and what are you doing with it?’” Richy breaks down what regulators are actually asking, why enforcement is picking up, and why brands are now responsible not only for themselves, but for their entire partner ecosystem. “Privacy doesn’t have to slow growth. If you standardize it, make it auditable, and prove it once, it becomes a competitive advantage.” What I appreciate most about Richy’s approach is that it’s practical, and empathetic. He understands the values and the limitations of AI. He knows human attorneys need to be involved. He has made sure that SafeGuard is nimble and building systems that make compliance auditable, efficient, and—yes—actually helpful to growth, even when the rules keep changing. We also talk about: Why inboxes listed on privacy policies are now enforcement targets How standardization saved digital advertising once before…and why it’s key to compliance now Where AI fits into privacy workflows (and where it shouldn’t) Why proving compliance matters more than promising it If privacy still feels abstract or overwhelming, this conversation will give you clarity—and probably a healthy nudge to check a few things you’ve been meaning to look at. Speaking of healthy, I’m so honored to have Richy on for 23 million additional reasons: he is also a founding force behind BreastCancer.org, (did we mention they are matching donations through December?) It’s now one of the most recognizable, trusted, peer-reviewed health information sites in the world. Richy put his powers to use, from grabbing the URL to creating the revenue streams that are the foundation for its viability and ability to serve more than 20 million women globally, and counting. Richy Glassberg works in a world defined by discretion and safeguards, yet remains an open book—grounded in purpose, devoted to his wife and best friend Katy, loyal to his Jack Russells, disciplined through 30 years of training in Shorin-Ryu Karate, and committed to making privacy compliance clearer, calmer, and more human. Key Moments: 00:00 – Why privacy compliance has become a business risk CMOs can’t ignore 4:10 – How data privacy laws impact all forms of digital advertising 8:55 – How Richy’s sneakers explain privacy really well 12:40 – Why brands are now responsible for vendors…and their vendors’ vendors 17:05 – What enforcement really looks like (and why it’s accelerating) 22:30 – How standardization turns compliance into a competitive advantage 26:15 – Using AI to assist privacy teams without replacing legal judgment 30:45 – From building CNN.com to how a pixel protected Ted Turner’s business 34:50 – The origins of BreastCancer.org and why it’s the work Richy’s most proud of 39:10 – Putting digital to good while keeping the open internet viable 41:55 – What’s next at SafeGuard Privacy Connect with Richy Glassberg: https://www.linkedin.com/in/richy-glassberg-49a915 Visit SafeGuard Privacy for more resources: http://www.safeguardprivacy.com Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! THANK YOU for listening!
    Afficher plus Afficher moins
    44 min
  • How Local Advertisers Win With CTV, Sports & Smart Curation – ft. Premion’s Peter Jones

    How Local Advertisers Win With CTV, Sports & Smart Curation – ft. Premion’s Peter Jones
    Dec 3 2025
    Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world — and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters! Learn what “context” really means for advertisers (spoiler: consumers don’t experience media in silos), how the collapse of some Regional Sports Networks has created opportunities for local advertisers, and why “smart curation” is more than an industry buzzword. But it’s not just the small business that needs to adapt: it’s agencies and brands, too. Peter breaks down what full-funnel capabilities now available to SMBs—from maxing out brand awareness across Premion’s 210 DMAs, to measurable sales transactions, tapping 1st and 3rd party data. And, as we gear up for playoff sports, he reminds us how technology has leveled the playing field and that local advertisers can get in the game, too! So, sports puns are pervasive in Episode 44 since part of our conversation is about Premion’s new(ish) programmatic options to enable more inventory for all in live sports. Talk about a “game changer…!” Understand how local car dealerships and furniture stores can now leverage the same targeting, data, and attribution tools that Fortune 500 companies use, all while reaching their specific communities with precision. But for everyone, it’s key to understand the importance of creative in driving outcomes, and omnichannel strategies (because yes, we’re all scrolling during halftime), and why advertisers need to embrace data-driven decisions over personal platform preferences. “The first thing to realize is that big tech has leveled the playing field for local advertisers…“ Whether you’re a media buyer, agency leader, or local business owner trying to navigate the CTV landscape, this conversation delivers practical guidance on inventory, data, and measurement—the three pillars every advertiser should evaluate when choosing a CTV partner. Bottom line? The local advertising opportunity in streaming TV has never been bigger—but only for those willing to adapt, measure outcomes over impressions, and follow consumers wherever they are. Key Highlights [01:15] CTV’s double-digit growth, challenges and opportunities for advertisers [02:14] What Premion does – Nine years of helping local advertisers navigate CTV [03:33] Leveling the playing field – Educating SMBs on using the same tools as national brands [05:25] Challenges and Strategies for Outcomes in Omnichannel Advertising [08:26] Tools and tactics – First-party data, pixels, attribution, and what SMBs need to track [10:48] The role of creative – Sequential messaging, AI tools, and “message to market match” [12:52] How Premion’s programmatic access to sports inventory is opening doors for local advertisers [15:39] Smart Curation Explained and Full Funnel Options in 200+ markets [20:22] The dynamic nature of live sports – Why planning can be tricky but opportunity is massive [21:45] What to look for in a CTV partner – Hint: Inventory, data, measurement (plus the TAG seal of approval!) [23:41] Emerging Trends and AI in Advertising Connect with Peter Jones and Premion Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!
    Afficher plus Afficher moins
    14 min
  • How CEO Neil Vogel Powers Up People Inc

    How CEO Neil Vogel Powers Up People Inc
    Oct 14 2025
    Neil Vogel, CEO of People Inc., has done something remarkable in an industry that’s been writing its own eulogy for years. He’s made legacy media look relevant and publishing thrive. As the head of America’s largest magazine publisher—home to People, Travel & Leisure, Better Homes & Gardens and more—he’s navigated one of the most turbulent periods in magazine, let alone media, history with a perspective that’s refreshingly unsentimental and, frankly, bullish on publishing. The Mindset That Matters What becomes clear quickly is that Neil operates from a different premise than a lot of industry vets. Neil Vogel, CEO, People Inc. He doesn’t see change as something to fear or fight. Instead, he sees it as the operating environment: “We’re going to happen to things. Things are not going to happen to us.” It’s a subtle shift, but it changes everything about how you approach strategy. He also refuses to accept the tired narrative that media is dying. “Media is a fantastic business,” he told me. “People are on media more now than ever before, and there’s more money being spent against media in various ways.” The problem isn’t media; it’s when companies cling to old business models instead of adapting the execution while keeping the core mission intact. The Search Reality Check One of the sharpest insights from our conversation centered on the collapse of search dominance. When Dotdash was independent, 70 percent of traffic came from search. That was their “mall.” But the mall blew up. Search traffic dropped to 30 percent of total traffic over time. The expected outcome? Disaster. What actually happened, thanks to Neil’s approach? Total traffic grew. They built. They diversified into direct traffic, email, social platforms, Apple News, and owned properties like recipe lockers. A key lesson: “We’re not entitled to search traffic, just like we’re not entitled to Facebook traffic. You have to earn it.” The People Magazine Blueprint The restructuring of People, Inc. offers a masterclass in letting go of control. Before, one print editor-in-chief made every decision across every platform. But these days he wondered how a print editor could understand everything and all platforms, like TikTok. They couldn’t. So they decentralized. Execs like Charlotte Triggs now set the brand direction—the ethos that drives all teams—and then fully independent editorial teams handle the magazine, website, Apple News, the app, and yes, Instagram and TikTok. There’s no forced repurposing. Each platform team creates natively for their audience. The result: People grew from six or seven million daily visitors to ten million, with explosive growth on social. The Data-Driven Philosophy Neil’s Wall Street background shaped how People Inc. approaches analytics, but he’s careful not to let math override instinct, noting: “If you don’t make stuff people love, it doesn’t matter what your math says.” The real insight is this: strategic ad placement and clean design mean you can generate more revenue with fewer intrusions on the audience. Better experience. Better margins. That’s the math he wants to do. The Bigger Picture What makes this conversation valuable is that Neil isn’t selling a complicated theory. He’s demonstrating a mindset: stay forward-looking, embrace change, remain unsentimental, and never stop making things people genuinely want. Key Moments and Highlights 00:38 From Dotdash to acquiring Meredith: becoming America’s largest publisher01:25 Why media remains a fantastic business despite industry pessimism04:15 The search shift: 70% dependence became 30%, yet total traffic grew06:29 Restructuring People magazine with independent platform teams and no forced repurposing09:41 Data and creative working together: how math serves, not dictates, content decisions Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!
    Afficher plus Afficher moins
    13 min
  • Bonus: Enabling an AI Future: The Bleeding Edge of AI and Creativity from Freepik & Edelman

    Bonus: Enabling an AI Future: The Bleeding Edge of AI and Creativity from Freepik & Edelman
    Sep 30 2025
    What’s the potential and current impact of AI for the creative industries? I spoke with Joaquin Cuenca, co-founder and CEO of Freepik, about their suite of AI tools and their role in enhancing human creativity. And, Alexia Adana, Creative Director at Edelman, who elaborates on how she combines AI with human creativity for clients and her own artistic endeavors. Enjoy, and please share this episode – out just in time for #InternationalPodcastDay!

    Joaquin emphasizes that AI should be seen as a supportive tool to elevate creative processes, rather than a replacement for human creators. He argues, ‘We are the sum of our experiences. And that makes us unique.’ He explains the benefits of Freepik’s tools for reducing the time needed to execute creative ideas… but stresses the irreplicability of humans based on our individuality, even as AI continues to advance. Basically, AI is a tool for creators, not a replacement, because AI cannot replicate unique human experiences.

    Following this, Alexia highlights the significance of human artistry and personal storytelling in using AI tools to generate immersive and engaging experiences. She points out  “in the world of copyright with AI you have to show human authorship. So if you’re creating a story or a film that’s a hundred percent generated by AI, you can’t copyright or trademark that. So, I’m documenting my whole process – showing where it’s from my vision, it’s from my sketches.”

    The conversation concludes with the vision of a synergistic future where AI tools enhance creative processes without devaluing the human touch.

    Key Moments:

    02:11 The Role of AI in Creativity

    03:19 Human Uniqueness vs. AI

    04:47 FreePik’s AI Tools and Their Impact

    08:56 Copyright and Legalities in AI

    14:31 Future of Jobs…and Creativity in the AI Era

    15:38 Voiceover Job Reclaimed from AI

    16:21 Regionalizing Ads with AI

    17:16 Alexia Adana journey from Footlocker to Edelman

    20:51 Microsoft sAI Project at Edelman

    27:08 BloomChild: An Artist’s AI Journey

    30:16 The Future of Human-Generated Art

    Links: Freepik Alexia Adana Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts

    LinkedIn: https://www.linkedin.com/in/mossappeal
    Instagram: https://www.instagram.com/insiderinterviews
    Facebook: https://www.facebook.com/InsiderInterviewsPodcast/
    Threads: https://www.threads.net/@insiderinterviews

    If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal!

    Afficher plus Afficher moins
    16 min
  • The Reinventionists: Doug Olson & David Adler on Personal & Publishing Evolutions

    The Reinventionists: Doug Olson & David Adler on Personal & Publishing Evolutions
    Sep 5 2025
    How can mentoring lead to a whole new career? How do dinner conversations and AI come together to drive entrepreneurship? How are some people changing the world as they change gears? Talk about REINVENTION! Well, I did. Meet two more honorees of the Folio: awards named to the Hall of Fame, in this “two-fer” episode on Doug Olson and David Adler, both of whom have gone from being presidents of publishing companies to reinventing themselves…and parts of the industry. First up: Doug Olson. Doug went from a career in the tech side to the publishing side, ultimately running Meredith Magazines (think: “Time,” “People,” “Better Homes & Gardens”…) to NOW hangin’ with the digital natives doing bling-meets-social media, as Co-CEO of “Bomb Party,” with its TikTok-famous jewelry reveals! Bet you didn’t see THAT coming. Creating Partnerships He discusses the evolution of Meredith, its major acquisitions, the partnership he headed with Walmart, and how Meredith navigated its own transition — adding digital to print media. “Reveals” on TikTok Doug also describes his transition to #BombParty, a thriving and unique jewelry company that uses social media to engage customers. Then there’s David Adler. I cannot even keep track of all the ways David has reinvented himself: from launching a magazine on DC society back in the 70s, which he sold 10 years later for a handy profit — and is now turning those archival images into songs and content! I kid you not. But wait, there’s more. He helmed big PR shops, but is perhaps best know for founding one of the best magazines on events, called “BizBash.” And now? SO MUCH — from recently launching an online events mag, “GatheringPoint.news” to yet another startup. gatheringoint.news He highlights how he is an unabashed #AI acolyte and explains how it has revolutionized his latest ventures, supporting creative storytelling and increased efficiency. But David is also stopping to smell “The Roses”, making the most of his author father’s legacy by helping enable that current box office hit! from “The Roses” Like roses themselves, these guests exemplify the concept of ‘perennials,’ described by David as individuals who continuously evolve and remain curious, regardless of generational labels. Their stories illustrate the importance of adaptability, lifelong learning, and embracing new technologies in media or just for mental well-being! KEY MOMENTS: 00:00 Meet Doug Olson and David Adler 02:44 Doug Olson: From Tech to Media Mogul to… 05:36 The Better Homes & Gardens / Walmart Omnichannel Strategy 08:03 The Future of Print Publications 11:20 Golfing or Jewelry? Doug Olson’s New Venture: Bomb Party 14:56 David Adler: A Perennial Journey Through Media 19:55 Adler on AI and Innovation 24:09 Washington Insider, A Big Screen Legacy and MORE Current Projects Please add a “like” or share this episode to encourage MORE “reinventionists!” And see you at the Folio: Hall of Fame 10/6. Here’s Doug’s info: LinkedIn Bomb Party Here’s David’s info: LinkedIn Managing Director- Living Room Labs (start-up) Founder- BizBash www.bizbash.com Author- Harnessingserendipity.com Partner- AdlerEntertainmentTrust.com Owner- Dossierhistoricalphotos.com Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal!
    Afficher plus Afficher moins
    15 min
  • Innovations in Audio: Interactive Podcasts from Pantheon!

    Innovations in Audio: Interactive Podcasts from Pantheon!
    Aug 26 2025
    A spontaneous chat at Podcast Movement 2025 turned into 15 minutes of pure gold when Peter Ferioli explained how podcasts can now be interactive, with Pantheon joining forces with Spooler Media to lead the way. And to be wow’d at a conference that regularly features the best and the brightest in podcasting, this really stood out. Peter explains Pantheon’s effort at launching music-oriented podcasts, netting maybe 10 listeners on day. He and his other partners were not inclined to quit their day jobs. But then when Spotify entered podcasting, suddenly everyone searching for artists was discovering their content alongside the music. Pantheon Podcasts And Pantheon went on to becoming one of the world’s biggest music podcast networks with 150 shows featuring top-tier bands like Metallica. The real turning point — and where things get exciting? Peter’s now pioneering interactive podcasting with Spooler, a platform created by former Apple Podcasts and Megaphone executives. This isn’t just another tech upgrade; it’s completely reimagining what audio content can be…and do. But thanks to a combo of new tech enablements from large language models anticipating conclusions to voice recognition and more, the team has raised the bar on what’s possible. Try out the beta version of what the team has dubbed a “Podcast Puzzle” and try a brain game! Walks and Talks They’re enabling everything from choose-your-own-adventure stories that adapt to your location in real-time, to walks through decades of San Francisco with The Grateful Dead, and even talks with Benjamin Franklin using his complete writings. As I proudly punned to Peter, it’s “electrifying!” Peter’s Take: Compared to how Video has evolved, Audio has stayed the same… Til now. “You have audiobooks, podcasts, music and radio. They’re all passive forms of audio… So in this world that we’re trying to build out these interactive podcasts… You can ask a voice assistant for the weather. With an interactive podcast can create a story about the weather, even bring in real location data and create a personal narrative around it for you.” Key Moments: [03:00] Early podcasting reality check: 10 listeners after a year of detailed work[04:30] Breaking the “sacred” podcast feed rules with multi-genre content[04:46] How Spotify’s entry transformed music podcast discovery[07:35] Interactive podcasting revolution with Spooler FM explained[13:36] Mind-blowing AI conversations with Benjamin Franklin[14:28] Real-world application: Grateful Dead puzzle experience in San Francisco Don’t miss the app Peter mentions: try Links interactive puzzle at podcastpuzzle.com. And speaking of keeping your mind sharp for puzzles, thanks to More Labs for sponsoring, with 25% off their Morning Recovery, Liquid Focus and Dream Well “tonics” at morelabs.com with code INSIDER. Here’s a handy link: 25% Off More Labs https://www.morelabs.com/discount/INSIDER Stay sharp! Use “Insider” at morelabs.com for 25% off! Resources: Peter Ferioli – LinkedInPantheon on SpotifyHit Replay the game Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Enjoyed this free episode? My Tip Jar: https://buymeacoffee.com/mossappeal Kind comments, reviews and shares are equally welcome.
    Afficher plus Afficher moins
    Moins d'une minute