Welcome back to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies shaping modern marketing.

In today’s episode, host Reed Hansen, Chief Growth Officer at MarketSurge, dives into a topic most businesses know they should care about… but often don’t until it’s too late:

AI, data privacy, and consumer trust — and how those three forces are colliding right now.

Reed is joined by Andy Sambandam, a proven entrepreneur, technologist, and privacy innovator. Andy is the Founder & CEO of Clarip, where he’s leading the charge in redefining how brands manage consumer data across digital channels. Under Andy’s leadership, Clarip has built a patent-pending, AI-driven platform that helps enterprises turn big data into smart, compliant, and trustworthy data.

Together, Reed and Andy unpack:

• Why data privacy is no longer optional — for businesses of any size
• The biggest misconceptions brands have about consumer privacy
• How AI introduces new privacy risks most companies aren’t prepared for
• Why transparency is the key to earning (and keeping) consumer trust
• How consent management can actually improve marketing performance, not limit it
• Which industries are most at risk — and why every business should care
• What the future of AI governance and privacy technology looks like

Andy also shares why he believes “privacy is freedom,” how modern data ecosystems quietly share information across hundreds of vendors, and how AI can be both a risk and a solution when implemented responsibly.

If you’re a marketer, founder, operator, or privacy-conscious leader trying to navigate AI without putting your brand (or customers) at risk, this is a must-listen episode.

🔗 Connect & Learn More

🎯 MarketSurge

• 🌐 Website: https://marketsurge.io
• 🎙️ Podcast: https://marketsurge.transistor.fm
• 📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654
• 💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
• 🐦 X / Twitter: https://x.com/marketsurging
• 📅 Book a Strategy or Demo Call:
  👉 https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

🧠 Clarip — AI-Driven Data Privacy & Consent Management

• 🌐 Website: https://clarip.com
• 📅 Book a Personalized Demo: https://clarip.com/demo

Want to stay ahead of what’s actually working in marketing right now?
Head to MarketSurge.io and see how we help businesses grow smarter, faster, and louder.

Because your next breakthrough shouldn’t be a guess. 🚀

🚀 Who Owns Your Content When AI Gets Involved?
Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies shaping the future of marketing, publishing, and business.

In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Julie Trelstad, Head of U.S. Publishing at Alet.ai and a publishing industry veteran with over 30 years of experience.

Julie has seen every major shift in publishing — from CD-ROM eBooks to Amazon’s rise — and today she’s helping creators navigate the next massive disruption: AI, content ownership, and creator rights.

If you’re a creator, author, marketer, coach, consultant, or business owner, this conversation will completely change how you think about ownership, ethics, and opportunity in an AI-powered world.

🎧 What We Cover in This Episode

• How AI training models actually use books, podcasts, and written content
• The truth about content ownership when AI is involved
• Why many creators don’t own the rights they think they do
• The difference between AI “training” vs AI “output” — and why it matters
• What recent lawsuits reveal about the future of creator compensation
• How AI creates new monetization opportunities (not just threats)
• Why transparency and machine-readable copyright are becoming essential
• How creators can protect and future-proof their work today

🧠 Key Takeaway

AI can’t exist without high-quality human content — and the creators who understand this shift early will be the ones who win long-term.

👤 About Our Guest: Julie Trelstad

Julie Trelstad is the Head of U.S. Publishing at Alet.ai and a longtime leader in global publishing and digital distribution. She helps authors and creators protect, license, and monetize their work in an AI-driven economy.

🔗 Julie’s Website: https://paperbacksandpixels.com
🔗 Julie on LinkedIn: https://www.linkedin.com/in/julietrelstad/

📈 About MarketSurge

At MarketSurge, we help businesses turn tools into systems — and systems into growth. From CRM and automation to SEO, AI, and full-funnel marketing, we build growth engines that don’t rely on guesswork.

🌐 Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/

🧠 Want to see how MarketSurge works in real life?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

👍 If you found this episode valuable, like, subscribe, and share it with a creator who needs to hear this conversation.

Your next breakthrough shouldn’t be a guess. 🚀

Welcome to Inside Marketing with MarketSurge — your front-row seat to bold ideas, real-world strategies, and unfiltered conversations shaping modern marketing and business growth.

In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Stacey Hylen, a globally recognized business growth strategist, international keynote speaker, and author of Hidden Profits and More Clients & Cash.

Stacey has coached entrepreneurs from early-stage startups to eight-figure companies and previously served as VP of Consulting for Chet Holmes and Tony Robbins’ Business Mastery Program. Together, Reed and Stacey unpack how business owners can scale smarter by uncovering revenue already hiding inside their business — without sacrificing lifestyle, health, or family.

What you’ll learn in this episode:
• What scaling really means and why most businesses get it wrong
• How to design your business around your life, not the other way around
• Where hidden profits live inside most companies
• Why reactivating past clients can unlock massive growth
• The most common profit leaks Stacey sees across industries
• Pricing mistakes entrepreneurs make and how to fix them confidently
• How to use AI as a strategic advantage without losing authenticity
• Simple AI workflows every entrepreneur should start with
• Lessons from working alongside Tony Robbins and Chet Holmes
• Why resourcefulness matters more than resources
• Leadership, communication, and leading with heart

Key takeaways:
• Scaling should enhance your life, not consume it
• You don’t always need more leads — you need better leverage
• Past clients are often your most profitable growth opportunity
• AI works best when it supports your strategy and sounds like you
• Big growth comes from focusing on the biggest levers, not busy work

About Stacey Hylen:
Stacey helps entrepreneurs add a zero without the hustle using ethical sales, smart marketing, and cutting-edge AI strategies. Her work has been featured on CNN, Fox Business, Inc., and more.

Learn more about Stacey:
staceyhylen.com

About Inside Marketing with MarketSurge:
Inside Marketing with MarketSurge breaks down what’s actually working in marketing, sales, AI, and entrepreneurship — minus the fluff.

Connect with MarketSurge:
Website: marketsurge.io
Podcast: marketsurge.transistor.fm
Facebook: facebook.com/profile.php?id=100035121171654
LinkedIn: linkedin.com/company/marketsurgeio
X / Twitter: x.com/marketsurging
Instagram: instagram.com/marketsurging

Want to see how MarketSurge helps turn tools into systems and systems into growth?
Book a 15-minute Value or Free Coffee Call:
link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

Subscribe for weekly conversations on marketing, AI, and scalable growth.