We, humans, are inherently drawn to stories as a medium for learning and accessing information. But many bankers erroneously think that they don't have any good stories to tell, therefore they don't even try to tell stories
Every small business needs a relationship with its community banks to help them prosper, and sharing examples of your work through storytelling will create a connection that benefits both parties.

Efforts to make storytelling a strategic initiative will yield long-term benefits, so think about examples and themes you can leverage.

Show notes:
💯 All businesses need to tell good stories: what makes a good story? 00:55
3️⃣ The three core reasons we are so drawn to stories. 02:42
⚠️ It is time to take action: brainstorm good story subjects. 03:17
🌞 Do you help businesses with PPP loans: how many examples of helping small businesses you have? 04:43
📈 The power of social media presence and reviewing your offers to small businesses. 11:36

Links:
Harnessing the Power of Stories: https://www.youtube.com/watch?v=9X0weDMh9C4

Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human

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Email David: david@davidpeterson.com

Connect with David: www.linkedin.com/in/dlpspeaks

Learn more about David: www.davidpeterson.com

Consult with David: www.i7strategies.com

Sail with David: www.i7sailing.com

Having diverse experiences can often lead to better problem-solving and innovation compared to hyper-specialization. In the book Range, there is a cognitive psychological problem that shows how analogies from different fields can help solve complex issues. Applying this to financial services, David suggests that organizations should leverage the diverse backgrounds of their employees to enhance creativity and problem-solving.

Businesses should conduct skills assessments to identify all experiences within their teams and form cross-functional groups to tackle challenges, help customers, and ignite innovation.

Notes:
🤓 Why people with a wide range of experience can outperform those on specialization. 01:02
🤔 Problem by Carl Drucker: cancer patient issue. 01:45
😇 Bankers are coming from different fields: gather the database of all experiences within your institution. 05:15
🌟 Skills assessment is very useful for creating cross-functional problem-solving teams. 08:02

Links:

Book Range: https://www.amazon.com/0735214484

Email David: david@davidpeterson.com

Connect with David: www.linkedin.com/in/dlpspeaks

Learn more about David: www.davidpeterson.com

Consult with David: www.i7strategies.com

Sail with David: www.i7sailing.com

Your business’ virtual and physical services must be aligned. The frustration caused by the mismatch in data synchronization between these two is huge and should not happen in this day and time. Businesses must ensure their virtual and physical operations are aligned to provide reliable and accurate information to customers. This can be fixed by having an automated routine that regularly checks, multiple access points that you're offering to your customers and validates that the information is in sync.

Notes:
✈️ David’s experience at the airport: how often does a service-oriented business have a sync mismatch between its virtual and physical operation? 00:58
🤯 When the mobile app and online dashboard show different banking balances. 03:15
⚠️ Checking if your data are in sync. 05:35

Links:

Email David: david@davidpeterson.com

Connect with David: www.linkedin.com/in/dlpspeaks

Learn more about David: www.davidpeterson.com

Consult with David: www.i7strategies.com

Sail with David: www.i7sailing.com