In this episode of Influence At Scale, we sat down with one of our clients, TP-Link, to review how the brand evolved its influencer program from an awareness-first, high-volume strategy to a performance engine powered by curated creators, strategic paid amplification, and a clear measurement framework. Along the way, we share what earns leadership buy-in and what makes an agency x brand partnership actually work.

Key takeaways:

• Moving from a high-volume to a curated, brand-aligned creator strategy
• Building long-term brand ambassadors across niches
• Expanding beyond tech into lifestyle and home DIY
• Matching creator narratives to distinct product needs
• Adding paid amplification to extend reach and prove ROI
• Redefining performance beyond last click
• Turning audience insights into future briefs
• Securing leadership support with clear results
• What to seek in a fast, transparent agency partner
• Common tracking pitfalls and how to avoid them

Trevant (formerly AdParlor) is the performance-native influencer agency built to solve the chaos of enterprise scale. Moving beyond isolated viral moments, Trevant provides the operational infrastructure to manage always-on creator ecosystems by combining "Creator Soul" with "Performance Architecture".

With a foundation of 17 years in paid media and over $650M in managed spend, they bridge the gap between authentic storytelling and attributable ROI, offering brands a unified system for safety governance, omnichannel amplification, and measurable business growth.

Learn more at: https://trevant.com/influenceatscale

In a recent keynote session at the Creator Economy Live West conference, our team broke down the new creator economics with a simple rule: stop paying for tiers and start paying for outcomes. We share pricing models, rights that matter, and a measurement plan that connects organic storytelling to paid performance.

• Moving from follower tiers to performance baselines
• What to benchmark in past sponsored posts
• Flat, affiliate and hybrid pricing models
• Using hybrid to stretch limited budgets
• Negotiating usage windows and extensions
• When exclusivity is worth the premium
• Aligning creators to funnel KPIs
• Treating creators as media partners
• Building a measurement stack and lift studies
• Closing the loop between organic and paid

 Influencer marketing has gone mainstream, and that’s only made it more complex.

More creators, more platforms, more expectations, and more pressure to prove real impact. The Influence at Scale podcast was created to cover what actually drives business outcomes. Not one-off campaigns or the occasional viral moment, but scalable programs.

From budgeting and planning to paid partnership amplification, program governance, and trust at scale. We break down how brands move from influence to outcomes. What works, what changes as you scale, and how leaders build programs that last.

Built for CMOs, brand leaders, and influencer marketers who are accountable for real results.

This is Influence At Scale.