This week's guest is Christina Blake. Christina is the Innovation Lead at SEER Interactive focusing on bringing big data and fast insights to team members and clients of SEER by overseeing the development of new analysis tools, applications and other products. She brings years of experience as a strategist and leads in-house marketing efforts for both large and small businesses.

Show Takeaways:

• SEO and Trends for Ecommerce brands
  
• An explanation of ‘The Digital Shelf’
  
• Amazon SEO: Where can you compete?
  
• SEO tips for new store owners
  

Christina’s LinkedIn
https://www.linkedin.com/in/christinablake/

SEER Interactive
https://www.seerinteractive.com/

____

About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

John Suder (@johnsuder) - Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder

Bart Mroz (@bartmroz) - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz

Brittany Blackman - Writer and Junior Marketing Coordinator at SUMO Heavy

Learn more about SUMO Heavy: http://www.sumoheavy.com

Follow Us:

Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy

Twitter: @sumoheavy

Today on the show we have Liat Karpel Gurwicz from Wix.

Liat leads growth and strategic marketing for the Wix eCommerce platform which powers more than 700,000 online stores worldwide. In 2020, Wix sellers surpassed $5.4 billion in online transactions with 140% year of the growth in sales transactions, and 114% year of growth in overall sales revenue.

Show Takeaways:

• An explanation of Wix features
• Who is Wix for?
• Wix’s strategies for cart abandonment
• Audience segmentation: use whatever channels you have to get in front of your audience.
• Businesses are expanding in unexplored directions, discovering new audiences.
• Wix’s approach to the changing lifetime value of a customer
• Up-selling and cross-selling
• Post-COVID eCommerce strategies

Wix
https://www.wix.com

Twitter
@LiatKarpel

LinkedIn
https://il.linkedin.com/in/liatkarpel

__

About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

John Suder (@johnsuder) - Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder

Bart Mroz (@bartmroz) - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz

Brittany Blackman - Writer and Junior Marketing Coordinator at SUMO Heavy

Learn more about SUMO Heavy: http://www.sumoheavy.com

Follow Us:

Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy

Twitter: @sumoheavy

Today on the show we have Adam Rose, Founder & Chief Talent Officer at eCommerce Placement.

Adam has recruited in-house for companies such as Morgan Stanley, Goldman Sachs, AIG, and Pfizer. As the sole Recruiting Manager for Borderfree, a leading global eCommerce and international shipping startup, Adam scaled the business from 40 to 300 employees prior to the company's successful acquisition by Pitney Bowes.

Adam is an expert at recruiting candidates for eCommerce strategy and management, online marketing, marketplaces, trade marketing, shopper marketing, merchandising, operations, and web analytics.

Show takeaways:

• Adams background
• Observations on the current drought of tech talent
• The rush for talent, companies realizinge remote is the new norm
• Salaries/bonuses/equities are creeping up
• Overseas: Uptick in demand for talent especially in CPG and Fashion
• Clients are still finding their way with talent using a mix of internal teams and agencies
• Recruiting forecast for the rest of 2021: Amazon, Walmart, Marketplaces, CPG, Analytics
• Navigating the online Alcohol/Cannabis marketplace
• Advice for those looking to get into the eCommerce workplace

eCommerce Placement
https://www.ecommerceplacement.com/

Adam's LinkedIn
https://www.linkedin.com/in/recruit4ecommerce/

About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

John Suder (@johnsuder) - Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder

Bart Mroz (@bartmroz) - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz

Brittany Blackman - Writer and Junior Marketing Coordinator at SUMO Heavy

Learn more about SUMO Heavy: http://www.sumoheavy.com

Follow Us:

Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy

Twitter: @sumoheavy