Couverture de I'm Blown

I'm Blown

I'm Blown

De : Atul S Nath + Siddarth Menon
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 I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.Atul S Nath + Siddarth Menon Economie Marketing et ventes
Épisodes
  • E10: Luxury Hotels in Temple Towns.

    E10: Luxury Hotels in Temple Towns.
    Apr 20 2026

    Siddarth & Atul talk about the trend in the last two to three years having seen a significant increase in luxury hotels emerging in traditionally religious locations such as Varanasi, Ayodhya, and Tirupati. This is not just a coincidence; it reflects a broader change in how Indians perceive and engage with their cultural and religious heritage.

    Learn how luxury hotels are reshaping religious tourism in India. From unique experiences to cultural expressions, discover what drives this trend.
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    18 min
  • E9: Early Tech is nothing short of Magic!

    E9: Early Tech is nothing short of Magic!
    Apr 13 2026

    In this episode, we explore the magic of technology through personal stories and examples, from VHS tapes to AI chatbots, highlighting how innovations transform our lives and perceptions.
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    24 min
  • E8: Would you eat Parle G biscuits in America?

    E8: Would you eat Parle G biscuits in America?
    Mar 27 2026

    Hosts Siddarth Menon & Atul S Nath explore the emotional and cultural factors driving Indian snack brands like Parle G and Frooti in global markets, with insights into nostalgia, taste prediction, and cultural identity.
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    23 min
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