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If You Don’t Control the Narrative, the Algorithm Will

If You Don’t Control the Narrative, the Algorithm Will

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 If you’re not actively telling your story, the algorithm is doing it for you. And in 2026, that’s not optional anymore. In Episode 4 of Uncomfortable Truths in Marketing, Khristian Lee and Chazz Meatcastle break down why most brands think they control their narrative, and why that belief is an illusion. Perception doesn’t live on your website or in a brand deck buried in Google Drive. It lives in feeds, search results, suggested videos, and now AI summaries. The algorithm doesn’t rank truth.It ranks clarity.It rewards consistency.And it punishes silence. This episode unpacks why inconsistent content, vague messaging, and absence allow the algorithm and AI systems to define who you are, whether you like it or not. You’ll learn why repetition beats perfection, why long-form content anchors authority, how short-form controls discovery, and why cadence signals trust to both audiences and machines. If you want to take control of your narrative, your reputation, and how AI categorizes your brand moving into 2026, this episode lays out exactly what it takes. Ready to level up your brand? Learn more about Follow-Up Media and our approach:https://bit.ly/3W1i0gl Find us on social:Facebook: https://bit.ly/423oteFLinkedIn: https://bit.ly/4gWkftm
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