Couverture de Icons of DC Area Real Estate

Icons of DC Area Real Estate

Icons of DC Area Real Estate

De : John Coe
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An interview show with leading commercial and multifamily real estate participants in various disciplines. John Coe, a 41 year real estate finance professional, will interview many of his long time friends and past clients to learn about their backgrounds and what brought them into the income producing real estate business. He will probe into their career paths and what they have learned along the way, highlighting their successes, failures and lessons learned. Each episode will explore the interviewee's individual perspective and offer unique views of their particular expertise and where the trends are leading.© 2019 Coe Enterprises, LLC Economie Réussite personnelle
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    • Matt Hard: Betting on 2030: Pursuit Costs, Supply Shocks, and Market Cycles (#146)
      Feb 9 2026
      Bio Matt Hard is Senior Managing Director at Trammell Crow Residential (TCR). Previously worked at LCOR alongside his father Bill Hard (previous podcast guest), where he led complex urban developments including Union Market projects. Georgetown graduate (Political Science/English), JD/MBA from USC. Matt joined TCR in August 2020 during COVID while navigating family health challenges. Show Notes Introduction and Current Mandate [00:00:00-00:04:30] Matt's role at TCR and current strategy: tying up ground-up multifamily deals for 2029-2030 delivery, betting on supply constraints. Discussion of "untrended yield on cost" versus "trended yield" and underwriting challenges over two-year pre-closing periods. Risk, Judgment, and Reputation [00:04:30-00:12:30] Managing $3-5M pursuit costs to closing. Timing as the uncontrollable variable in development. Preserving TCR's 75-year culture of integrity: "just because you can do something doesn't mean you should." Prioritizing reputation and repeat business over maximizing every dollar. Family Legacy and Early Life [00:14:00-00:24:00] Growing up with Bill Hard, who left work at work and was "dad first." Maternal influence: high standards, humor, and grace during cancer battle. Georgetown liberal arts education. No early pressure toward real estate career. Legal Background and Career Pivot [00:24:00-00:39:00] USC JD/MBA during 2008 crisis. Legal training teaching navigation of "gray areas" and corporate advocacy. Practicing 18 months before transitioning to principal side. Candid "nepotism" conversation joining father at LCOR, driven to "earn the chair." The Learning Curve: LCOR Years [00:39:00-00:59:00] Construction as steepest learning curve—kept notebook of acronyms. Key deals: Union Market (complex Eden's partnership) and Moore Street (as-is acquisition teaching scrappy problem-solving). Lessons on institutional capital advantages versus entrepreneurial risk. 2020 Transition to Trammell Crow Residential [00:59:00-01:16:00] Joined TCR August 2020 amid intense personal crisis: mother's terminal cancer, wife's cancer diagnosis, COVID. Taking leadership role from Robbie Brooks. Contrasting LCOR's discretionary capital model with TCR's deal-by-deal capitalization and in-house GC advantages. Corporate Identity and Market Philosophy [01:16:00-01:24:00] Clarifying Crow Holdings (private, family-held) versus Trammell Crow Company (CBRE subsidiary). Avoiding "illusion of self-dealing" with affiliated capital. Generational perspective: entering industry during 12-year bull run leading to potentially "rosy" underwriting. Key Decisions and Market Outlook [01:24:00-01:39:00] Best deal not done: dropping two 2021 contracts saved seven-figure write-offs when market turned. Market correctly reading current stagnation but missing supply shock coming in 2026-27. Attainable housing challenges: DC regulatory demands suppressing supply despite affordability goals. Future Trends and Advice [01:39:00-01:46:00] AI cautiously embraced for productivity but concerned about losing critical thinking and "human touch" in placemaking. Advice: "Execution is not a dirty word"—master unglamorous details (permits, utilities) to become credible dealmaker. Value attitude over aptitude; be relentlessly social. Closing Thoughts [01:46:00-01:48:51] Billboard message: "Being right is not the same thing as being effective"—focus on goals, not proving correctness. Heartfelt tribute to father Bill and wife Alicia. Chapters (00:00:00) - Icons of D.C. Commercial Real Estate(00:00:51) - Interviewing Matt Hard(00:02:42) - Idols of D.C. Real Estate: Matt Hard(00:03:33) - Travel Pro Residential Company's(00:04:54) - Reasons to Underwrite Residential Projects(00:06:51) - What decisions carry the most weight right now in your day to day(00:10:55) - What responsibilities do you have for the company's culture?(00:13:01) - Reputation and Client Experience(00:13:42) - A Taste of Trammel Crow Residential Firm(00:14:31) - Bill Crow on Growing Up in a Real Estate Family(00:18:34) - In the Elevator With My Dad(00:19:36) - No Expectations From Parents For Their Career Plans(00:21:30) - Georgetown Law Student Matt McDonough on His College Decision(00:27:15) - Post-MBA Law: Learning the Business of Law(00:28:22) - Post-Law School Advice(00:34:30) - Risk and Leverage in the Law(00:35:58) - How I Transferred From Real Estate to Law(00:38:54) - Making the transition from litigation to real estate(00:40:20) - The Steeper Learning Curve at Alcor(00:42:41) - The Importance of the Entitlements Process(00:47:30) - How the Elcor Deal Changed My Thinking(00:48:16) - Developers Discuss The Union Market Deal(00:52:19) - Mixed Use vs. Retail(00:56:00) - What Discipline Do You Need to Have On Civil and Utilities?(00:59:38) - Exploring Trammel Crow Residential's Union Market Presence(01:01:50) - Tim Wood on Leaving Covid(01:04:04) - Elcor Residential vs Trammel Crow Residential(01:10:18) - Executives on the...
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      1 h et 49 min
    • Bill Norton- Boots on the Ground: Why Intuition Still Outperforms the Spreadsheet (#145)
      Jan 22 2026
      Bio Bill Norton serves on the Board of Directors for The Chevy Chase Land Company, chairing its Investment Committee. He retired from Northwestern Mutual Real Estate in 2015 after a 41-year career, including 22 years as Regional Director of the Washington D.C. office—the firm's largest, overseeing $9 billion across 13 states. Norton began in Northwestern's Detroit office in 1974 after earning his MBA from the University of Michigan. Known for construction-to-permanent loans and relationships with The Bozzuto Group, Boston Properties, and Macerich. Staunch advocate for "boots on the ground" philosophy. Key Chapters Introduction and Detroit Roots [00:00:00-00:04:30] Shared Detroit real estate history from 1979. Norton's fortuitous 1981 DC move, narrowly avoiding Detroit office closure. Capital Steward Role [00:04:45-00:09:00] Chairing Chevy Chase Land Company Investment Committee. Shifting from deal-making to oversight, staying big picture focused. Boots on the Ground Philosophy [00:09:00-00:15:00] Real estate remains physical. Truck terminal story where photos deceived but site visit revealed truth, proving digital data can't replace inspection. Childhood and Education [00:15:30-00:22:00] One of eight children in Elmira, NY. 1972 flood devastation led to Michigan MBA scholarship. Early Underwriting Era [00:22:10-00:29:30] Green spreadsheets, HP-12C calculators, dial-up connections, rotating fax machines. Pre-computer institutional real estate. High-Interest Rate Crisis [00:29:45-00:38:00] "Disintermediation" when rates soared. Northwestern out of market 18 months, merged equity/mortgage groups. Building DC's Largest Office [00:38:20-00:46:00] 22-year Regional Director tenure. Strategy: repeat business with trusted partners versus chasing deals. Legendary Partnerships [00:46:15-00:55:30] First Bozzuto joint venture at Vienna Metro. $750M Tysons Corner financing with Macerich/Alaska Permanent Fund. Early 90s Survival [00:55:40-01:05:00] "Stay Alive to '95" mentality. Working with Boston Properties, Charles E. Smith during turbulent years. Office Conversions Reality [01:05:10-01:15:00] Skepticism on widespread conversions. Park and Ford success story. Wilco's 20th & L project. Floorplate/demand challenges. Creative Deal Structures [01:15:00-01:30:00] Construction-permanent loans. Jersey City condo conversion. Second mortgage participations. Rate lock stories and relationship banking. Working with Developers [01:30:00-01:45:00] Bozzuto relationship evolution. Fountains and free libraries. Julie Smith property management brilliance. Jersey City management deal. Tysons Corner Deep Dive [01:37:00-01:42:00] Ted Lerner ground lease history. Macerich/Alaska partnership. Cross-easements complexity. Boston's most complicated deal. Data Centers and Land Values [01:27:00-01:35:00] Lerner's Gainesville parcel: $300-400M for data center use. Technology risk concerns. Northern Virginia valuations. Small nuclear power questions. Today's Bifurcated Market [01:33:00-01:40:00] Flight to quality. $100 triple-net new construction versus $40 older space. Mixed-use future. Trophy malls versus everything else. AI and Human Judgment [01:43:00-01:50:00] AI's underwriting potential. The irreplaceable: understanding nuances, feeling properties, gut instincts. Wilson building example—smell, sound, presence matter. Next Generation Wisdom [01:50:00-01:55:00] Learn tools: AI, finance, construction. But interpersonal skills trump everything. Join organizations. Maintain relationships. Avoid burning bridges. Reclaiming Humanity [01:55:00-01:57:00] Billboard message: "Let's reclaim our humanity. Let's be truthful." Gratitude for 41-year career built on trust. Chapters (00:00:00) - Idols of D.C. Real Estate(00:03:50) - Bill Norton on Washington D.C. Real Estate(00:05:25) - Brad Feld on His Role as Capital Steward(00:06:43) - Commercial Real Estate: Too Much Underwriting(00:08:27) - In the Elevating the Business of Trump(00:09:07) - Are We Too Fearful About Office-to-Residential Conver(00:10:13) - Exploring Office Conversion in Alexandria(00:14:25) - Commercial Conversion to Residential Building(00:15:40) - Bill Moyers on Growing Up in Elmira, New York(00:18:52) - Getting your degree during the flood(00:21:31) - Real Estate Profits at Michigan(00:23:53) - The professor who inspired me to get into real estate(00:27:16) - The Good Underwriting at Northwestern(00:28:01) - Mortgage Equity Deals at Northwestern Mutual(00:31:12) - Joint Ventures at Prudential(00:35:16) - What Was The First Real Estate Deal That Humbled You?(00:39:09) - Northwestern Mutual's Hotel Deals(00:39:50) - Washington Mutual Lending Group on Detroit's Growth(00:44:14) - Northwestern Mutual's Washington Real Estate Office(00:48:52) - Real Estate: Cash Flow, Capital Expenditures(00:52:56) - Copley's First Equity Relationship with Tom Bazzuto(00:56:54) - Real Estate: The Cycle(01:03:04) - What Differentiated Prudential from Goldman...
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      1 h et 58 min
    • Scaffolding, Ripples, and Load-Bearing Change (#144)
      Dec 22 2025

      Bio

      John C. Coe is the founder of Coe Enterprises, an advisory and content studio focused on strategic counsel for real estate and civic leadership. For over six years, he has hosted Icons of DC Area Real Estate, conducting thoughtful conversations with industry leaders. Previously, he founded the Iconic Journey in CRE, a nonprofit platform that fostered intergenerational dialogue and community building in the DC commercial real estate sector. As he prepares to relocate to New York's Hudson Valley in 2026, John reflects on structural transitions, legacy, and the difference between scaffolding that serves temporarily and foundations built to endure.

      Key Chapters

      Scaffolding: The Opening Metaphor [00:00:00-00:07:00] Opening with scaffolding wrapped around buildings—temporary structures enabling permanent growth. Gary Rappaport: "We don't build centers, we build Saturday morning memories." The Iconic Journey in CRE served as scaffolding, holding early confidence, vulnerable questions, and multi-generational dialogue. "Scaffolding is not an insult. It is a compliment of the highest order."

      Ripples & Pebbles: Building Networks [00:07:00-00:11:00] Brad Olson: "You don't build networks, you toss pebbles and ripples do the rest." A personal story of an introduction that took five years to become a capital partnership. Brad tosses pebbles as an ethical posture, not a transaction. After enough ripples overlap, bridges form.

      Bridge Builders: Carrying Load [00:11:00-00:17:30] "Bridges aren't neutral. They carry load." Tom Buzzuto: "People don't want luxury, they want dignity." Bridge builders absorb conflict, translate perspectives, prevent fractures before anyone knows a fracture was possible. Story of two DC leaders headed toward conflict, resolved by quiet presence. "Structural leaders think in load paths, not headlines."

      Load-Bearing vs. Decorative Change [00:17:30-00:24:00] Bob Kettler: "The downturn doesn't change you, it reveals you." Contrast between decorative change (new branding, titles) versus structural change (clear decision authority, simplified reporting, accepted responsibility). Repositioning changes the story; shoring changes the structure. Personal transformation requires shifting from central to foundational roles.

      Jane Jacobs & The Soul of Streets [00:24:30-00:28:00] Jacobs' insight: safety and vitality emerge from ground-up human presence through mixed-use development and the "sidewalk ballet" of daily life on thriving streets. Ray Ritchie: "You can't rush a neighborhood." "You can finance buildings, you can't finance belonging."

      The Transition: IJCRE to Coe Enterprises & Station DC [00:28:00-00:34:00] Internal transition before external: shifting from center to foundation, from carrying weight to distributing it, from owning identity to stewarding legacy. IJCRE concludes its scaffolding purpose. Coe Enterprises emerges as John's advisory platform. Station DC, led by Sam Glass with "pro patria" ethos (for the good of place, profession, next generation), becomes the new framework. Sam's defining moment: "If we don't know who we're serving, the market will decide for us."

      What Endures: Five Commitments [00:34:00-00:37:30] "People always ask what changes, but the wiser question is what doesn't?" Five load-bearing commitments: (1) ethical grounding, (2) relationship-first thinking, (3) intergenerational responsibility, (4) long memory, (5) service over supremacy. For listeners in their "load-bearing season": "You are being prepared for structural responsibility, not decorative accomplishment."

      The Scaffolding Comes Down [00:37:30-00:39:40] Workers arrive, bolts loosen, platforms descend. What remains: "A building standing wholly on its own strength." IJCRE completes its purpose. Coe Enterprises refocuses. Station DC rises. Icons interviews resume 2026 at on...

      Chapters
      • (00:00:00) - Icons of DC Area Real Estate
      • (00:02:08) - Jane Jacobs and the Soul of DC
      • (00:03:42) - What remains when the scaffolding comes down
      • (00:07:49) - The Ripple of Bridges
      • (00:14:25) - The Role of Bridge Builders
      • (00:23:03) - What is Repositioning and Shoring?
      • (00:25:05) - Jane Jacobs: The Death and Life of Cities
      • (00:28:50) - The Iconic Journey in CRE: The Structural Shift
      • (00:36:55) - What's Your Load Bearing Season?
      • (00:38:28) - A Moment of Community Building at CO Enterprises
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      41 min
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