The Last Lift Operator | EP 1: The Doors Opened By Themselves

I spent 25 years in marketing. Writer. Designer. Strategist. Account director. I was good at it. Known for being good at it.

And then AI arrived. And a significant portion of what I'd spent my career becoming good at got commodified almost overnight.

This isn't a show about how AI is going to destroy everything. I use these tools every single day — including to build this podcast. But I recently found myself unemployed. In my early fifties. In an industry I've given everything to.

And I keep coming back to one image: the lift operator. The only job economists can point to that automation truly, completely eliminated.

Not restructured. Eliminated.

I think about those people a lot lately. Because I think I'm one of them. Or I'm trying very hard not to be.

This show is me figuring that out. Out loud. In public.

You're welcome to come along. New episodes every two weeks.

Connect with Sam: https://linkedin.com/in/samkirk