The European fitness landscape is undergoing massive shifts—from the rise of new competitive formats to major consolidations and leadership changes. In this premiere English-language episode of "Hashtag Fitnessindustry," host Andreas Bechler is joined by industry veteran and global connector Hans Muench to explore the DACH market's biggest headlines for an international audience.

Together, they analyze the massive growth of Hyrox and discuss whether it is on its way to becoming the industry's first German "Unicorn" with a valuation of over $1 billion. The conversation also covers the significant leadership transition at RSG Group (McFit, Gold's Gym) under Gerd Schaller and what his background as a conductor brings to the corporate culture. Finally, they dive into the strategic acquisition of clever fit by Basic-Fit and evaluate the scalability of European franchise models in the US market.

Get exclusive insights into these developments and find out what to expect for the fitness industry in 2026.

Further Information and Links:

Contact Andreas: https://www.linkedin.com/in/andreasmbechler/

Contact Hans: https://www.linkedin.com/in/hans-muench-653346a/

Hyrox Business Insights: https://sbo.financial/blog/financial-teardowns/the-business-of-hyrox-how-fitness-racing-became-a-140m-beast/

RSG Group/McFit News: https://www.wiwo.de/erfolg/management/rainer-schallers-bruder-ein-dirigent-steuert-ab-sofort-mcfit/30144072.html

clever fit & Basic-Fit News: https://www.bodymedia.de/news/basic-fit-uebernimmt-clever-fit/