Épisodes

  • stop using ChatGPT for social media
    Jan 26 2026

    Is AI copywriting hurting your Pilates studio’s marketing?

    Yes. AI copywriting is dead. In this episode, Pilates studio consultant Caroline Shackelford breaks down why relying on ChatGPT and other AI tools to write your studio’s content costs you views, lead generation and ultimately your time.

    Drawing from her own experience in the fitness industry, Caroline explains why the human touch in your communications is so crucial to your studio's marketing strategy.

    And as a bonus, we also touch on ways that you can use AI to save you time and energy as a Pilates studio owner.

    DM me on Instagram or LinkedIn for more information on my consulting services.

    Book a free audit call with me on Calendly

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    18 min
  • the epidemic of mediocre instructors
    Jan 19 2026

    We talk about the number one thing that makes or breaks a studio in the first ever episode of Studio Reform: instructors.

    Caroline Shackelford, Pilates studio consultant and instructor, speaks from her own experience in the fitness industry as to why instructors are so mediocre these days, and how you can fix it.

    Spoilers: it comes down to energy, music and relationships.

    DM me on Instagram or LinkedIn for more information on my consulting services.

    Book a free audit call with me on Calendly

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    16 min