We get into Shinehead’s expansion from betting internally with frat brothers to his lightbulb moment of discovering betting patterns with college kids, learning how to exploit them to make as much money as possible. Shinehead and his original partners go into depth about his first step to building his eventual bookie empire by deciding to keep a set of books for anyone wanting to bet outside of the frat house, as well as the many hilarious mistakes he and his crew made as they were learning the business day by day.