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Why Cold Call

Why Cold Call

De : Second Bird Media
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The podcast for people who pick up the phone when everyone else is hiding behind a screen.

The agents, entrepreneurs, and salespeople winning right now are the ones still dialing — not posting, not waiting, dialing. Why Cold Call pulls back the curtain on what it actually takes to build a business one conversation at a time.

Hosted by a working real estate agent in the trenches every day, this show is for anyone who's stared at a list of numbers, felt that gut-punch of resistance, and decided to dial anyway.

Each episode breaks down the skills that move the needle:

  • Building instant rapport with a stranger in the first 10 seconds
  • Leading with value so you're never the "annoying salesperson"
  • Handling objections without sounding scripted or salesy
  • Mindset shifts that turn call reluctance into call confidence
  • Real call breakdowns, role plays, and scripts you can use tomorrow morning

While the lens is real estate — expired listings, FSBOs, circle prospecting, sphere calls — the skills translate to any business built on outbound conversations. Insurance, mortgage, B2B, financial services, recruiting. If your growth depends on a phone in your hand, this show is for you.

No fluff. No theory from people who haven't dialed in a decade. Just the real playbook from someone still in the game.

Join the Why Cold Call community on Skool for weekly trainings, live role plays, scripts, and accountability: [INSERT SKOOL LINK]

New episodes weekly. Hit subscribe, grab a coffee, and let's get to work.

Copyright 2026 All rights reserved.
Direction Economie Management et direction
Épisodes
  • Why 'Are you pre-approved' is a horrible question
    Apr 30 2026

    In this episode Zach explains why asking "Are you pre-approved?" on a first call often shuts down conversations and misses chances to create value. He recommends rephrasing to questions like "Have you talked with a lender about your options?" and focuses on listening, offering helpful resources, and building rapport.

    Learn practical tactics: offer a trusted lender, show a low‑pressure first viewing, ask open questions, follow up patiently, and use education to turn unsure prospects into loyal clients and referrals.

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    11 min
  • Why 'Why Cold Call'? Finding Your First or Next Real Estate Client
    Apr 28 2026

    In this episode, Zach previews the podcast where he will demonstrate the step-by-step process to master real estate cold calling — from uncovering a lead’s "why" and solving their core problems to using scripts, live call examples, and honest stories of wins and failures. You’ll learn where to get leads, how to build confidence after rejection, how to open real relationships that lead to referrals and deals, and practical tips to grow your real estate career.

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    4 min
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