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Soul Meets Scale

Soul Meets Scale

De : Cati Winkel
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Soul Meets Scale is a podcast about the hidden factor behind startup success: the founder’s inner capacity to handle speed, pressure, and growth. It explores how identity, decision-making, and self-leadership directly shape whether a company scales or stalls.

© 2026 Soul Meets Scale
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  • Trailer

    Trailer
    Apr 21 2026

    In this conversation, Cati Winkel discusses the challenges faced by founders in navigating market dynamics and the importance of increasing their inner capacity to foster growth. She emphasizes that while waiting is an inherent part of the entrepreneurial journey, founders can transform their approach to waiting by enhancing their personal development, which in turn positively impacts their business outcomes.


    Takeaways
    Most founders who have proven their product aren't stuck.
    They want more, faster, more reliably, and they're not sure how to get it.
    The hardest part is the waiting.
    Every founder is waiting on the market, the round, the deal, the data, the growth and feedback.
    When everything is moving this fast, will they be able to keep up?
    Every strategy runs through the founder.
    When there's a gap, growth stalls.
    The waiting doesn't go away.
    When a founder increases their inner capacity, the wait changes.
    They become someone the market wants to bet on.

    Learn what's running underneath. Take the Diagnostic at identityworkco.com — the first layer is free. https://diagnostic.identityworkco.com

    Follow The Identity Work Co on Instagram
    Connect with Cati on LinkedIn


    Where identity work meets commercial outcomes.
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    2 min
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