How Does Self-Publishing Really Work? The Truth About Hybrid Publishers, Royalties, and Book Marketing
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How Does Self-Publishing Really Work? The Truth About Hybrid Publishers, Royalties, and Book Marketing
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In this episode, Donald Dunn speaks with Michelle DeFilippo, founder of 1106 Design, about what self-publishing really means today — and how authors can avoid expensive publishing traps.
They break down:
- The difference between self-publishing, traditional publishing, and hybrid publishers
- How some publishing companies charge authors thousands while still taking royalties
- What professional book editing and cover design actually cost
- Why authors must hire experts instead of doing everything themselves
- How Amazon royalties really work (and what percentage you actually keep)
- Why most authors never recoup their investment
- How speakers and consultants can use books to build authority and generate income
- The truth about becoming an Amazon bestseller
- Common mistakes new authors make
If you are a veteran, entrepreneur, speaker, or aspiring author, this episode will help you understand the real costs, risks, and opportunities in modern publishing.
Before you invest thousands into editing, design, or a hybrid publishing package, listen to this conversation.
Links referenced in this episode:- 1106design.com
- barracksmedia.com
Companies mentioned in this episode:
- 1106 Design
- Amazon
- IngramSpark
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