Welcome to the podcast that explores the evolution of customer support from a reactive "filing cabinet" of tickets to a proactive System of Intelligence. In a world where traditional CRMs are often "data-rich but insight-poor," we dive into how the SupportLogic Data Cloud is helping organizations outsmart their legacy systems to drive enterprise growth.

In each episode, we talk with experts about moving beyond the "Support CRM Tax" and leveraging AI-enriched telemetry to win the hearts and minds of customers.

What You’ll Learn:

• The Power of AI Agents: Discover how specialized agents—including the Sentiment Agent, Summarization Agent, and Account Health Agent—extract actionable insights from every interaction to provide a longitudinal view of the customer experience.

• Technical Deep Dives: We break down the complex engineering hurdles of data integration, exploring how Snowflake Zero-Copy Secure Sharing eliminates the need for brittle ETL pipelines and ensures high-speed, governed access to a "single source of truth".

• Strategic Use Cases: Learn how leading brands like NTT Data build customized enterprise-level dashboards and use "Revenue at Risk" data to shift focus from the loudest voices to the highest-priority business risks.

• The Future of AI for Support: Explore the transition to a CRM-less architecture and the use of Snowflake Intelligence to build internal data copilots and RAG (Retrieval-Augmented Generation) systems that translate natural language queries into executive-ready answers.

Join us to learn how to transform your support data into a real-time stream of intelligence that informs sales strategy, product development, and executive decision-making.