In this Season 3 episode, we examine a common concern among creators: switching to a TikTok business account and then experiencing a sudden drop in views. Is the account type responsible, or is something else happening behind the scenes?

Emily breaks down the structural differences between personal and business accounts, including music licensing limitations, content categorization, and how audience expectations may shift when branding becomes more explicit. She explains why TikTok’s algorithm does not inherently suppress business accounts, but why changes in content style, engagement patterns, or creative flexibility can influence retention and distribution.

This episode also addresses the psychology behind performance drops and how correlation can be mistaken for causation. Season 5 allows for a grounded look at visibility patterns and why some creators explore stability strategies during transitions — while still recognizing that watch time and engagement velocity remain the dominant drivers of reach.

If your views declined after switching account types, this episode focuses on diagnosis over panic — helping you evaluate what truly changed and what to adjust before making another move.

Here are my personal recommendations and globally trusted platforms that can help you boost your social media presence:https://instaboost.ge/enhttps://socialsup.net/https://socialsgrow.com/