In this episode of The Elevate Show with Jason and Chad, the conversation dives deep into leadership, legacy, and what it really takes to run a high-performing pool company in today’s market. Jason Brownlee and Chad Christenson are joined by Beth Parker, CEO of Burleson Pools and Vice President of the Master Pools Guild, alongside her husband Joey Parker, who adds candid perspective from both inside and outside the business. From the very start, it’s clear this isn’t just a story about pools—it’s a story about people, responsibility, and long-term vision.Beth shares her journey into leadership, stepping into a demanding role while carrying the weight of a respected brand, a growing team, and an industry that doesn’t slow down. She speaks openly about decision-making, accountability, and what it means to lead with confidence while still staying grounded. Joey’s commentary brings balance and honesty—offering insight into the personal side of business ownership, the sacrifices that come with growth, and how trust, communication, and partnership play a role not just at home, but within a company culture as well.Together, the group explores what elevates a business beyond production numbers: strong values, clear standards, and the willingness to invest in people. There are moments of humor, reflection, and hard-earned wisdom as they discuss industry involvement, the impact of organizations like the Master Pools Guild, and why doing things the right way still matters. This episode is thoughtful, real, and inspiring—perfect for anyone who wants a behind-the-scenes look at leadership done with integrity, purpose, and heart.