1. Let's Talk Relationships: How to Build Trust that Sticks – with guest, Blake Buchanan from SFG
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1. Let's Talk Relationships: How to Build Trust that Sticks – with guest, Blake Buchanan from SFG
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When the market turns tough, brokers often find themselves serving the ultimate sh*t sandwich; the delicate balancing act of delivering bad news while keeping client trust intact. So, how do you stay honest, empathetic, and still protect relationships? In this episode, we unpack how brokers can support clients, manage emotions, and remain the steady hand guiding Australians through their biggest financial decision.
Blake Buchannan from SFG joins host Tony MacRae to explore the lost art of communication, and how turning “soft skills” into strategic skills can set brokers apart. From active listening to delivering a quick, respectful no, Blake shares practical ways brokers can turn even a decline into a positive next step for clients.
Blake also opens up about the pitfalls of his own property journey, and why, even in an AI‑driven world, nothing replaces genuine human connection and personalised service.
Tune in for real talk, practical tips, and a fresh perspective.
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