How to build a system that generates sales every single day and not just during launches

In this episode:

You know you need a Daily Sales Engine. But how do you actually build one? In this episode, I'm walking you through each of the three parts in detail. How to create them, what makes them work, and how they all connect together. Grab a notebook because this one is packed with actionable strategies.

3 Key Takeaways:

1. Build backwards – Design your entry offer first, then create a lead magnet that leads to it. Most entrepreneurs do this in the wrong order and wonder why nothing converts.
2. Your entry offer is your audition – Don't think "it's only €47, I don't need to give much." Over-deliver. Blow their minds. Make them think: if this is €47, I need her €2000 program.
3. The system runs automatically – Once set up, your Daily Sales Engine works 24/7. Someone opts in, enters your email sequence, sees retargeting ads, receives nurture content, all without you doing anything manual.

Chapters:

[00:00] Welcome + What we're covering today

[01:27] Quick recap: What is a Daily Sales Engine?

[03:09] Why we start with the entry offer (not the lead magnet)

[04:21] Part 1: The Entry Level Offer – what it is and why it's powerful

[09:12] Key elements that make an entry offer work

[12:50] Common entry offer mistakes to avoid

[15:51] Entry offer examples for different industries

[17:18] Part 2: Strategic Lead Magnet – why most lead magnets fail

[18:30] What a strategic lead magnet actually does (3 things)

[20:47] Why quizzes are my favorite lead magnet format

[23:01] How to design your strategic lead magnet

[25:04] Lead magnet mistakes to avoid

[27:13] Examples of strategic lead magnets that work

[29:36] Part 3: Retargeting and Nurture – why you need this piece

[30:40] The 3 components: email sequences, retargeting ads, ongoing nurture

[35:06] How launches fit into your Daily Sales Engine

[36:19] Recap: How all three pieces work together

[38:00] The Daily Sales Engine Workshop announcement

[39:33] Questions to think about this week

[41:01] Outro + How to connect

LINKS:

→ Daily Sales Engine Workshop (February 10-12)

→ The Quiz Creator's Checklist

→ Dream to Done. Quarterly Planning Workbook

→ Take the Quiz: What’s Blocking You from Growing Your Email List?

→ Join Dolce Société

→ Website: heidiniemi.co

→ Instagram: @iamheidiniemi

Continue the conversation:

Screenshot this episode and share it on Instagram, tag me @iamheidiniemi and tell me which part you're most excited to build: the entry offer, the strategic lead magnet, or the retargeting system?

Listen to Episode 4 first: "The Missing Piece in Your Business: A Daily Sales Engine"

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