If your marketing isn’t working like it used to, it’s not you. It’s the old strategies that no longer fit today’s landscape.

In this episode, I break down what happened to the online business market between 2020 and 2024: the market saturation, the rise of scammers, the iOS privacy updates, and the AI revolution. I share the stats that prove this market isn’t dying. It’s exploding. And I walk you through what you actually need to do now to stand out and thrive in 2026.

If you’re ready to update your playbook and stay in the game, start here.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ The Market Shifted, Not Died — Between 2020-2024, the online business market changed dramatically due to saturation, scammers, privacy updates, and AI. But it’s still growing — from $2.85B in 2019 to an expected $11.7B by 2032.

2️⃣ Standing Out Is Non-Negotiable — With thousands of coaches and course creators teaching similar things, your unique energy, contrarian messaging, and brand experience are what make you the obvious choice.

3️⃣ Trust Is The New Currency — People need to see your authority, feel your integrity, and believe you’ll deliver before they buy. Visibility, testimonials, and human connection matter more than ever.

CHAPTERS:
00:00 Intro
00:33 The online business landscape has changed
01:48 My journey: entering online business in 2015
03:22 The 2020 boom and what it triggered
04:27 Two sides of the same coin: saturation and scammers
05:22 The iOS 14.5 update that changed everything
06:27 EU legislation protecting consumers
09:00 AI enters the market
10:00 The stats: online business market is exploding
12:00 Recap: what shifted and why
13:00 What’s working now in 2026
14:00 Your unique energy and contrarian messaging
16:00 The Dolce Method: Strategic Brand Foundation
17:00 Building trust in the age of AI
19:00 Visibility Growth Architecture
21:20 Why quizzes work in post-pandemic marketing
23:00 Your AI strategy: what only humans can do
25:00 Recap and key takeaways
26:39 Outro

RESOURCES MENTIONED IN THIS EPISODE:

∙ Quiz Creator’s Checklist

∙ Dolce Société™

∙ Website: heidiniemi.co

LET'S GET SOCIAL:
Instagram @iamheidiniemi

Monnett @heidiniemi

YouTube @HeidiNiemi

TikTok @iamheidiniemi

Facebook @iamheidiniemi

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Thanks for tuning in to The Dolce Marketing Podcast! See you next week!