If you’re starting a business or already running one, this episode covers exactly what you need to understand to build it properly.

As both a founder and a business lawyer who has helped thousands of entrepreneurs with company formation, contracts, partnerships, structure, and risk management, I’ve seen what works and what quietly destroys businesses before they scale.

In this episode, I break down the five fundamentals you cannot ignore:

• How to validate real product–market fit before investing time and money

• Why marketing and personal branding directly impact your sales

• The key business numbers you must understand and track, including ROI, cash flow, CAC, LTV, break-even point, and cost of time

• The legal foundations that protect your ownership, contracts, payments, and brand

• The mental and financial readiness required to survive and grow as a founder

This is more than a podcast episode. It’s practically a masterclass in what you need to know before starting a business and while running one.

If you want structure instead of guesswork, this episode will give you the framework.

Watch this episode on YouTube: https://www.youtube.com/playlist?list=PLBj8FJAOhQeP-JzJ1vcMY-tolRgVPKqHH

Follow Kristin Assaad on Youtube, Instagram and LinkedIn under @kristinassaad

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