In this episode of Real Talk for Coaches, Dr. Dawn C. Reid and Coach William get real about a topic many coaches avoid: money.

If you’ve ever felt uncomfortable charging for your services, worried about sounding “salesy,” or struggled with the tension between helping people and making a profit, this conversation is for you.

They break down the difference between the business of coaching and a coaching business, how hustle culture and “get rich quick” coaching scams harm the industry, and why integrity, transparency, and realistic expectations are the foundation of long-term success.

This episode also dives into what ethical marketing looks like, how to avoid buyer’s remorse for clients, and why coaching doesn’t have to mean entrepreneurship—you can still build a meaningful coaching career through platforms and organizations.

• The difference between the business of coaching vs. a coaching business
• Why “50 clients in 30 days” marketing fuels mistrust (and scams)
• The real danger of hustle culture in coaching
• How to price ethically without feeling “car-salesy”
• Why transparency builds trust (and pressure kills it)
• How to reduce client buyer’s remorse through clear offers and boundaries
• Why you don’t have to start your own coaching business to be successful
• How profit and purpose can coexist—with structure and integrity

• New coaches building a practice
• Coaches struggling with pricing or self-promotion
• Coaches burned out by “hustle” culture
• Coachees trying to spot ethical vs. scammy offers
• Anyone balancing impact, income, and integrity

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