CMO Edition: Hurry Up Slowly - Frederik Grønlund Scholten (TV2)
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CMO Edition: Hurry Up Slowly - Frederik Grønlund Scholten (TV2)
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In this longer CMO edition, we’re joined by Frederik Grønlund Scholten, CMO (VP Marketing) at TV 2 Denmark, to talk about what actually matters when you step into a new CMO role.
We dig into why the first 90 days shouldn’t be a template exercise - but a deliberate phase of listening, learning the culture, and building trust across the organization. Frederik shares his view of the CMO as the company’s connector and orchestrator, and why aligning value creation across teams is the only real way to avoid “data wars” and silo truth.
We also get concrete on the mechanics: evidence over opinions, the long-term vs short-term balance (60/40), why emotional branding works when it’s tied to business logic, and why most companies don’t need more martech - they need to get serious about use cases, outcomes, and the tech they already paid for.
We wrap with leadership lessons, team-building, and why “hurry up slowly” might be the most underrated career advice in marketing.
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