Ep 4: Why Doing More Is Killing Your Conversions (And What to Do Instead)
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Ep 4: Why Doing More Is Killing Your Conversions (And What to Do Instead)
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Most marketers think more tests, more tools, and more tactics will lead to better conversions, but that mindset is actually killing their results and causing loads of frustration.
In this episode of Heart Before Cart Talia shows us how conversions are really made: through understanding how customers make decisions.
You’ll learn:
- Why doing more is killing your conversions
- The real reason people hesitate to take action
- Two simple surveys that reveal what’s stopping or motivating your customers
- How to use customer insights to increase conversions without burnout
Resources from the episode:
- Upright case study: https://getuplift.co/conversion-optim...
- More about surveys: https://getuplift.co/customer-surveys...
- Talia's book: https://www.amazon.com/Emotional-Targ...
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