Market Shifts for Estate Agents in Spain - SEO, Portals, AI and Leads
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Market Shifts for Estate Agents in Spain - SEO, Portals, AI and Leads
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Welcome to the first episode of the Kyero Pro Podcast, a 6-part series for estate agents in Spain who work with international buyers.
Host Martin Dell (Co-founder of Kyero) and consultant Alfredo Bloy Dawson discuss how the market and marketing channels have evolved, what’s working now, and how agents can plan for the next phase.In this episode:- The evolution of portals, SEO and paid ads over 20+ years- Why lead generation is harder to measure in international markets- The impact of AI and changing Google dynamics on traffic and costs- International buyer trends across Spain’s coasts and islands- How agents can evaluate lead sources and build a durable pipeline- Why broad, consistent marketing outperforms short-term switches- The history of Kyero and lessons from past market cycles
Subscribe for weekly episodes focused on practical strategies for winning and converting international buyer demand in Spain.Get in touch with Kyero: https://www.kyero.com/en/join
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