The Three Parts of a Brand Story That Actually Lands
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The Three Parts of a Brand Story That Actually Lands
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Every brand story that sticks has three parts—most people only use one and wonder why no one remembers them.
This episode breaks down the structure that makes brand stories memorable. A brand story isn't a list of facts about your values or process. It needs three parts working together: the problem you saw, the shift you made, and the world you're building. Most brands only talk about what they offer, but without the first two parts there's no context, no stakes, and no reason to care. When all three are present, your story becomes something people can follow.
Map out your three parts: the problem you saw, the shift you made, the world you're building.
Keywords: storytelling, branding, structure, narrative, messaging, business
This episode is sponsored by Helen Tudor and EXPERT....
EXPERT is a programme for established business owners who are ready to stop second-guessing and start being known for what they do. It focuses on expert identity, visibility and authority, without the pressure to be online all the time.
You can find Helen and EXPERT at helentudor.online
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