Why Your Elevator Pitch Falls Flat (And What to Say Instead)
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Why Your Elevator Pitch Falls Flat (And What to Say Instead)
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Your elevator pitch falls flat because you're describing what you do instead of what changes when you do it.
This episode reveals why the standard pitch format leaves people nodding politely and forgetting you instantly. The problem isn't your delivery, it's that you're focused on roles and services instead of transformation. People don't care what you call yourself. They care what's different after working with you. The best pitches answer two questions: what's the problem you help with, and what's different once it's solved. Everything else is noise.
This episode is sponsored by Helen Tudor and EXPERT....
EXPERT is a programme for established business owners who are ready to stop second-guessing and start being known for what they do. It focuses on expert identity, visibility and authority, without the pressure to be online all the time.
You can find Helen and EXPERT at helentudor.online
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