Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad
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Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad
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A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we choose to rent versus own. In this episode, Yuechen Wu joins JMR Co-Editor Karen Winterich to reveal the story behind "Who Will I Be Without You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals." From that initial nugget of curiosity to navigating the challenges of the review process, Yuechen and co-authors Jared Watson and Ali Faraji-Rad share how persistence—and friendship—can transform a curious observation into groundbreaking consumer research.
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