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Drug Diaries

Drug Diaries

De : Kaushik Trivedi
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 Welcome to "Drug Diaries," the podcast exploring pharmaceuticals, life sciences, and biotechnology. Host Kaushik Trivedi, with over two decades of industry experience, shares his expertise. Kaushik has worked with IQVIA, Cognizant, Wipro, and more, and holds degrees in pharmaceutical chemistry, marketing, and advertising. Kaushik's expertise spans: - Data-Driven GTM & Customer Engagement - CRM, Marketing Cloud, SFE, & Commercial Analytics - AI/ML/NLP in Life Sciences - Population Health Management - IoT & Connected Devices - Content Production & MLR Approval - R&D, Clinical, Pharmacovigilance, Medical, & Regulatory - Business Transformation "Drug Diaries" covers research, drug discovery, AI in health, GTM strategies, customer engagement, analytics, patient safety, product engineering, and more. Join Kaushik for insights and discussions on the ever-evolving pharma and biotech landscape. Each episode is a deep dive into the industry's heart. Welcome to "Drug Diaries."Copyright 2026 Kaushik Trivedi Hygiène et vie saine Maladie et pathologies physiques Science
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    Épisodes
    • The Pattern Nobody's Talking About: Pharma's Launch Failure Crisis

      The Pattern Nobody's Talking About: Pharma's Launch Failure Crisis
      Jan 4 2026

      The conversation focuses on the importance of translating complex strategies into actionable steps for execution, emphasizing the role of cross-functional teams in ensuring clarity and effectiveness in product launches.

      Takeaways

      A third of products launched are unsuccessful.

      Translating data and strategy is crucial for execution.

      Complex strategies can confuse customers if not simplified.

      Cross-functional teams are essential for distilling strategy.

      Effective execution requires clarity and simplicity.

      Being a great strategist also means being a great executionalist.

      Execution involves taking complex ideas and making them accessible.

      Customer confusion can stem from overly complex strategies.

      Successful product launches depend on clear communication.

      Collaboration across teams enhances execution effectiveness.


      If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Kaushik Trivedi on LinkedIn and his team will reach out to fix up a chat to explore.


      Connect with Marek R. Rombel:

      LinkedIn: https://www.linkedin.com/in/marek-r-rombel-82287548


      Connect with Kaushik Trivedi:

      Instagram: https://www.instagram.com/drugdiaries_/

      Linkedin: https://www.linkedin.com/in/kaushiktrivedi/


      Listen to Drug Diaries

      🎙Spotify: https://open.spotify.com/show/42cC03ci5BtoZXJxpmOZ7m
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      52 min
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