Decoding Cool: What makes art good?
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Decoding Cool: What makes art good?
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“Good” is one of the most powerful—and elusive—currencies in the art world. But where does it actually come from?
In this episode, Mackenzie unpacks how taste is formed, circulated, and reinforced—from the quiet influence of institutions to the louder signals of cultural buzz. We look at how context, scarcity, storytelling, and timing shape what we’re drawn to, and why certain artists or aesthetics suddenly feel unavoidable.
Rather than chasing trends, Decoding Cool offers a framework for understanding them. It’s an invitation to look more closely at why we desire what we desire—and how to develop a point of view that feels informed, personal, and durable.
Good isn’t accidental. It’s constructed. And once you see the architecture, you’re free to decide what actually resonates.
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