IAA MOBILITY Visionary Club Special: Episode 1

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IAA MOBILITY Visionary Club Special: Episode 1

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In the first episode of our exclusive winter special episodes, we welcome André Bechtold, President of SAP Industries and Experience at SAP SE, and Bradley Lord, Team Representative and Chief Communications Officer of the Mercedes-AMG PETRONAS Formula One Team. Together, they offer fascinating insights into the fast-paced world of Formula 1 — and reveal how data-driven decision-making, artificial intelligence, and precise resource management can make all the difference when you’re competing for mere milliseconds. From navigating the FIA cost cap to smart planning of component production and managing 1.5 terabytes of sensor data each race weekend, this conversation highlights how technological innovation on the track and in manufacturing seamlessly comes together. Discover how the partnership between SAP and Mercedes-AMG PETRONAS is creating a new blueprint for digital efficiency and intelligent transformation — not only for motorsports, but also for OEMs, suppliers, and manufacturing companies around the world.

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