In this episode of Startup Strategies, Juliana sits down with KJ Chen, the founder who abandoned a 3 million user AI novel platform to build Macaron, scaled to 300,000+ users in under 6 months with a $70M valuation, all while training custom AI models and creating a viral marketing engine that pays creators based on performance instead of upfront fees.

KJ Chen shares how:

• He pivoted from 3 million users to build Macaron and scaled to 300,000+ users in under 6 months
• He created a viral marketing engine that rewards creators based on performance, not upfront fees
• His "absurd" user-generated content converted better than polished product demos
• He used the problem-solution-code framework to turn TikTok videos into a product-led growth loop
• He plans to launch 200,000 SEO-optimized mini app landing pages as free traffic engines
• He trained custom AI models to create apps that feel different from anything else on the market

Let's break down his Startup Strategies.

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