Thought Liters has been around for a year now. I dumped a buttload of money into it. Here's what happened, what I made, and where I'm doubling down in 2026.

In this video, you'll get a full picture of a content creator's first year of creation. The good, the money, and the future, all in 11 minutes. Let's get it.

You'll also learn:

• The "Occupational Hazard" of drinking on camera
• How I secured the show's first partnership without a massive subscriber base
• The economics of high-production content, and why I spent $24,204 on it

To all who have tuned in during 2025, this will also serve as the year in review for the show. Thanks a bunch, and see you next year!!

00:00 Intro (it's been a year)

00:22 Stats: views and subscriber growth in 2025 for Thought Liters

01:13 The Good from Thought Liters in 2025

02:09 Thought Liters Ship: an IRL event test for the show

02:30 On Tap: Thought Liters live recordings

03:13 The first partnership for the show ("The Six Pack Series"")

04:10 The money: how much Thought Liters made in 2026

04:46 The money: how much I've spent on Thought Liters in 2026 (and why)

06:10 Plug: where the money comes from (how to help)

06:50 The Plans and To Dos for 2026 for Thought Liters

09:07 Closing: Where This Came From, Early Memories, a Thanks, and small advice

#businesspodcast #pittsburgh #thoughtliters

WHAT IS THOUGHT LITERS?

Thought Liters is a series created and hosted by Adam Conner. On the show, Adam learns from the top of the world through the bottom of their glass. Each episode, we share a flight of local craft with the best and brightest brand minds around – whether it be an entrepreneur, an athlete, an artist, or otherwise. The questions evolve as the sip changes.

The show is proudly founded and produced in Pittsburgh, PA.

The whole goal is to have conversations about business with a more lighthearted look and feel. Adam thinks most business content is dry, and wants to change that.

If you’re interested, follow along! If not, that’s cool too. But if you wanna be where the thought leaders are…you’ll tune in to where Thought Liters is.