I Don’t Run Ads. Here’s Why. (Darren Tompkins Interview)
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I Don’t Run Ads. Here’s Why. (Darren Tompkins Interview)
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Abi Asija interviews Darren Tompkins, founder of Vader-Rey Companies, about why he doesn’t rely on paid ads to grow his recruiting firm. In an oversaturated industry dominated by massive firms, Darren has built a lean, virtual operation powered almost entirely by relationships.
Key takeaway: 90% of his business comes from referrals. Instead of spending heavily on advertising, Darren focused on trust, long-term partnerships, and creating an irresistible offer that makes clients want to come back.
Vatorade Recruiting drives about 70% of revenue, with engineering and virtual professionals expanding the ecosystem. Darren undercuts traditional recruiting firms by charging 18 to 20% instead of the typical 25 to 35%, eliminating overhead with a fully remote team, and offering a 90-day guarantee to reduce client risk.
They also break down how his offer structure works in real life. Attraction through lower fees and guarantees. Continuity through monthly retainers. Upsells through virtual assistants and project-based engineering support. All designed to prioritize longevity over quick cash.
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