Jocelyn, from Scale Your Resonance, and I have been doing that thing where you orbit the same people on the internet forever. But we're finally here, and we're posing a simple question for you:

What if you don't actually NEED more visibility?

Because tons of people think they need 10K more followers when what they actually need is to convert better with the people who are already watching. If you've been spending loads of time and energy trying to go viral, we think that's distracting you from the whole point of your business — making sales!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

All of the visibility and the likes and the followers and the "OMG your content is just so good and relatable" — none of that matters if your stuff isn't also converting those people into your actual paying clients.

SKIM THE SCRIPT

– Why you probably don't need as much visibility as you think you do

– What happens when you have 350K followers but aren't converting

– The difference between extra credit content and authority content

– Creating content with legs instead of just chasing the algorithm

– Your hook matters more than any viral formula

– Knowing what people expect from each platform is key

WHERE TO FIND JOCELYN

– Follow Jocelyn on Instagram, Threads, and Tiktok

– Jocelyn's website

– Check out her courses Case Study Sprint and Best Seller

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

So I redid my website, and I'm sharing the entire process with you: the fun parts (design, colors, vibes), the boring but necessary parts (SEO, image files, redirects), and all the weird in-between stuff that nobody tells you about but will 100% make or break your website project. Whether you've been putting off your website redesign or you're just nosy and want to know how a website copywriter does her own site, you're gonna want to tune in!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

Your website is your moment, so if you don't make it a priority and make sure it has everything it needs to have, you might miss your moment.

SKIM THE SCRIPT

– Why your website should be the central hub of your entire marketing strategy

– The first step I took: auditing my current website using Google Analytics, Search Console, and SEO tools

– Using past client surveys to pull out phrases and messaging that resonate

– The boring shit that makes a massive impact

– Copy before design vs. copy AND design working together

– Your pre-launch checklist

– Why I took my website live a WEEK before I announced it

– The coming soon page mistake that will absolutely tank your SEO

LINKS

– Grab my freebies The Core Four and Copy Cache!

– Follow Kristina (my brand designer) @gemcreativeco

– SEO Tools: Google Search Console and Google Analytics

– Check out my group program Camp Cornerstone

– Get your first month of Showit for free with code HELLOCO

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

I finally did it... I rebranded! And not like the "I'm gonna tweak my fonts for the third time this year" rebrand I've done before. I mean a real, hired-it-out, this-is-actually-different rebrand.

In this first-ever solo episode, I go into why I absolutely needed to rebrand, why I hired it out (even though I used to do brand design), how I picked my designer, and what the entire process looked like from start to finish.

So if you've been thinking of rebranding and are feeling curious about what the process is like, you're gonna want to listen!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

I have a new brand and a new website, and I have 4,000 things to say about all of it.

SKIM THE SCRIPT

– Why I rebranded multiple times in the first few years of business

– The difference between wanting to rebrand and actually needing to rebrand

– Signs it's time: when consistency becomes impossible, and marketing feels like wearing someone else's shoes

– How I chose my brand designer (and why I specifically wanted someone who'd never met me)

– The realistic timeline for a rebrand

– What happens during the brand design process

– Why taking time to reflect before starting made all the difference

– What my new brand actually looks like and why it finally feels like me

LINKS

– Follow Kristina (my brand designer) @gemcreativeco

– Read the rebrand BTS on the blog

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!