Human‑Centred AI & Predictive Analytics: The PAIR Framework for UK SMEs
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Human‑Centred AI & Predictive Analytics: The PAIR Framework for UK SMEs
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AI is no longer science fiction: 78 % of organisations were using AI in 2024 and the AI marketing market exceeded £47 billion in 2025. Yet many marketers still feel daunted. In this episode of Small Team, Big Impact, Grace and Marcus demystify AI and predictive analytics, sharing why 61 % of organisations use AI to improve decision‑making and 75 % see revenue growth. They address privacy concerns—nearly 80 % of consumers worry about data use and reveal how first‑party data strategies can lift revenue by up to 2.9×. The hosts introduce the PAIR Framework (Prepare, Apply, Interpret, Reinforce) to help UK SMEs use AI ethically and humanely. Expect clear guidance, practical examples and three simple actions you can take this week.
human-centred AI, predictive analytics, SME marketing, AI adoption, first-party data, privacy, PAIR framework, data ethics, UK SMEs, People First Digital, Small Team Big Impact
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