What if your social media metrics don’t actually matter?

In this episode of The Marketing Clubhouse, we sit down with Julian Thomson, Partner & Head of Strategy at Mosh - the social agency famous for cutting the fluff and focusing on results that sell. Julian’s known for calling it how it is: if “engagement” isn’t paying the bills, it’s not working.

We unpack:

• Why marketing isn’t B2B or B2C anymore - it’s human to human
• How to turn that mindset into a content strategy that actually drives sales
• The real role social media plays in brand-building (and how big its slice of the marketing pie should be)
• The first 90 days every solo in-house marketer should focus on
• Whether giveaways are genius or lazy marketing
• And where AI fits into the future of social — friend or foe?

Plus, Julian takes on The Brief — our five rapid-fire questions — and ends with The Elevator Drop, pitching a viral campaign for a children’s storybook about robots.

If you want honest, practical advice from one of New Zealand’s top social strategists (and a few laughs along the way), this episode’s for you.

🎧 Tune in and take notes — because Julian’s giving you no-fluff, proof-driven marketing steps you can use tomorrow.

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