How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé
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How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé
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In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich Rodríguez-Mahé, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy.
Key Takeaways:
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Learn why testing packaging and understanding consumer sentiment is essential before pivoting.
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Discover the insights Rich gained from working in both corporate and startup environments.
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Find out how AI and data are changing the role of today's CMO.
Show Notes:
Ricky Rodríguez-Mahé
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https://www.linkedin.com/in/richardrodriguez/
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https://instagram.com/richrod/
Resources
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