How to Save Money in German Supermarkets

Many people in Germany believe that expensive brands automatically mean better quality — but that’s not always true.

In this episode, we break down how you can save serious money in German supermarkets simply by choosing store brands (Eigenmarken) instead of famous logos. Inspired by a German documentary, we discuss real product comparisons between big-name brands and supermarket own brands from Aldi, Lidl, Rewe, Edeka, Netto, DM, and Rossmann.

You’ll learn:

• How many Germans cut their grocery bills significantly
• Why store brands are often produced by the same manufacturers as expensive brands
• How to read labels smarter and shop more intentionally
• How one family saved almost €500 per month by changing how they shop

If you’re a student, expat, or immigrant living in Germany — or planning to move — this conversation will help you spend wiser and stretch your budget further.

Follow Immigrant Hub Germany for more honest conversations about studying abroad, visas, relocation, and building a life in Europe.

Disclaimer: This episode is based on publicly available information and personal experiences. It is not financial or legal advice. Please always do your own research before making decisions.