In this episode, I show how I actually use ChatGPT to run my business: settings, models, custom GPTs, and Projects.

Then we do a live demo: I ask ChatGPT to write the prompt, and we generate an ad image from 2 photos.

ChatGPT updates constantly. New models, new features, new hype cycles.

But the real advantage isn’t the latest update — it’s how you use the tool.

In this episode, I walk you through my real ChatGPT workflow:

• Free vs Plus plan (and why I use Plus)
• The settings that matter (personalization + memory)
• Model selection (thinking vs instant)
• Uploading files/images for better context
• Custom GPTs (shareable) vs Projects (internal)
• How I build a business GPT (Customer Avatar Finder)
• My favorite trick: ask ChatGPT to write the prompt
• Live demo: combine two photos into a photorealistic ad image

Sponsored by:

• Grata Software — custom AI + automation for small businesses
• Digital Strike — DIY training for AI + automation

Comment what you want me to show next:
Lead gen, sales follow-up, customer avatars, offers, or automations.

00:00 We’re finally using tools (ChatGPT)
01:10 AI hype cycles & why strategy matters
04:37 ChatGPT plans: Free vs Plus
06:58 Personalization settings
09:27 Why I keep Memory OFF
11:47 Data controls + privacy reality
14:11 Protecting data (local models)
15:00 Models: thinking vs instant + training dates
16:33 RAG explained in plain English
18:56 Files, context windows, and uploads
21:13 Agent mode warning
23:35 Sidebar: chats, images, apps, codex
25:51 Custom GPTs vs Projects
30:25 Why ChatGPT changed business research forever
32:42 Building a Custom GPT (Avatar Finder)
35:06 Knowledge base “secret sauce”
37:29 Projects example (travel budget)
39:53 Ask AI to write the prompt (pro move)
44:25 Live image generation results
46:44 CTA + next episode

#ChatGPT #AI #Automation #SmallBusiness #Marketing