In this short compilation episode, Steve revisits conversations from across 11 years of the Being Freelance podcast archive to explore what actually happens when freelancers specialise in a niche. Full of stories of how these freelance creatives found their niche and the impact it had.

You’ll hear:

THE IMPACT OF NICHING
How specialising can make marketing simpler and sales conversations easier

Why expertise can lead to higher-value opportunities

HOW TO FIND YOUR NICHE
How to choose a niche based on experience, enjoyment or values

Why your niche doesn’t have to be permanent

Featuring insights and stories from James Barnard, Liz Painter, Katie Chappell, Ayo Abbas, Louise Shanahan, Eman Ismail, Estelle Hakner, Ebonie Allard, Hannah Dossary and Stephen Adams.

Whether you’re just starting out or rethinking your positioning years into freelancing, this episode might help you scratch that niche itch.

FULL EPISODES for each guest
James Barnard
Liz Painter
Katie Chappell
Ayo Abbas
Louise Shanahan
Eman Ismail
Estelle Hanker
Ebonie Allard
Hannah Dossary
Stephen Adams
Paul Jarvis Q&A

Hosted by freelance podcast editor and video podcast editor Steve Folland.

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