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How to Deal with the Failed Online Course Business

How to Deal with the Failed Online Course Business

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 This episode is brought to you by Popup Maker Boost Your Website’s Leads & Sales with Popup Maker Get started for free or save 15% OFF Popup Maker Premium—the most trusted WordPress popup plugin to grow your email list and increase sales conversions. Get Popup Maker Now In this LMScast episode, Kurt Von Ahnen elaborates on the notion that an online course that has “failed” is typically merely an unfinished endeavor. He explains that a lot of creators quit too soon after making their debut, particularly if they just have a few students or no sales, but those first results are only feedback. Kurt claims that poor positioning, communicating to non-decision makers, focusing on the incorrect audience, and having irrational expectations brought on by internet marketing hype are all common causes of failure. He emphasizes that the key is to understand the course’s purpose, the problem it solves, and how it adds value. Purchasing software, rebuilding websites, or pursuing new technologies won’t solve the fundamental issue. Additionally, he emphasizes that development is slowed by perfection. Learning from the market is delayed when months are spent revising material or waiting for the “perfect” launch. Rather, developers ought to release an initial version, collect input, and refine it over time. Kurt also draws attention to the emotional aspects of failure, such as humiliation and impostor syndrome, and he urges artists to seek support from masterminds, communities, and collaborations. His own experience demonstrates that perseverance, iteration, and clarity are more important than quick success since a failing course may become a lucrative, even six-figure, enterprise once the proper audience and sales strategy are discovered. 2025 WordPress LMS Buyer’s Guide Exclusive Download! Stop wasting time and money researching online course and membership site tech. Download the Buyer’s Guide Here’s Where To Go Next… Get the Course Creator Starter Kit to help you (or your client) create, launch, and scale a high-value online learning website. Also visit the creators of the LMScast podcast over at LifterLMS, the world’s leading most customizable learning management system software for WordPress. Create courses, coaching programs, online schools, and more with LifterLMS. Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. And be sure to subscribe to get new podcast episodes delivered to your inbox every week. Episode Transcript Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high-value online training program. I’m your guide, Chris Badget. I’m the co-founder of LifterLMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show. Hello, and welcome back to another episode of LMS Cast. I’m joined by a special guest. He’s back on the show. It’s Kurt Von Onin from Manana Nomas. Kurt also works directly with Lifter LMS. You’ve probably seen him around at some of our live calls and events. Today we’re gonna get into a different way to think about and deal with a failed online course project. Things aren’t necessarily what they seem. We’re gonna give you some ideas of how to think about and react and work with a project that isn’t quite working out. But before we dive in, first, Kurt, welcome back on the show. Kurt Von Ahnen: Dude, again, thank you so much for having me. It’s always great to have a chat with, Chris Badgett. Chris Badgett: Awesome. Awesome. You, were just on a team meeting we had that we do monthly at Lifter LMS and there’s actually a section of the meeting where we talk about failures. And I got this idea from some podcast somewhere where a parent advice to other parents was. To basically ask their kids, not just, Hey, what’d you, what went great today? But also what’d you fail at today? And turn failure not into a, something that you don’t talk about that you hide or you diminish, or you denial and pretend didn’t happen. But let’s talk about failure. So let’s, in the game of entrepreneurship and online business and creating education products, there is a massive amount of failure. Failure could be the giant goose egg, which is zero. Like Kurt Von Ahnen: yeah, Chris Badgett: site didn’t launch or it launched and zero people bought. Some people call that crickets. But there’s other kinds of failure too, where you’re really excited and you think you’re gonna get like a hundred students and you get one or three. These kinds of things happen a lot. But to start the conversation, let’s keep it philosophical at first and talk about failure as feedback and not something to just be shame shameful about, or pretend it doesn’t exist, or just like quickly tap into entrepreneur A DHD and move on to something else, like in your life, particularly in your ...
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