If you’ve been watching other business owners post big, shiny revenue numbers — but you’re not seeing anyone talk about profit — it’s time for a reality check.

The numbers that actually matter in your business aren’t always the ones people share on social media. In this episode, I talk about what it really takes to build and keep a profitable online business — without overcomplicating it or overspending on things you don’t need.

You’ll learn:

• What you really need to run a profitable business — and why it probably won’t match what the online world is trying to sell you
• How I simplified my business with profitability in mind — so it fits my life and pays me well
• How to do the math so you’re crystal clear on your profitability (I aim for 50% or better!) — and where you may want to make changes
• The best mindset to have when making business investments — so you stay out of the “I’m doing it wrong” or “this will fix everything” trap
• Where coaching fits into building a more profitable, sustainable business

If you want a business that supports your life and allows you to pay yourself well — this episode will show you how to focus on what matters most.

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