Couverture de How To Validate An Online Course To Maximize Your Success

How To Validate An Online Course To Maximize Your Success

How To Validate An Online Course To Maximize Your Success

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 This episode is brought to you by Popup Maker Boost Your Website’s Leads & Sales with Popup Maker Get started for free or save 15% OFF Popup Maker Premium—the most trusted WordPress popup plugin to grow your email list and increase sales conversions. Get Popup Maker Now Kurt Von Ahnen from MANANA NO MAS, demonstrates in this LMScast episode that even if you are certain of your knowledge, you must validate an online course. Since he thought his ideas would succeed, he acknowledges that as an entrepreneur, he used to detest validation. However, experience has shown him that ignoring validation results in a waste of time, money, and energy. He highlights the need for creators to think like entrepreneurs and consider long-term viability, profitability, and demand in addition to their passion. One of his best lessons is about pricing: when he first offered his program for $1,500, it didn’t sell because people thought it was too inexpensive rather than because it wasn’t worth it. Significant price increases resulted in higher sales, demonstrating that assessing perceived worth and willingness to pay is part of validation. Additionally, he emphasizes that various price points necessitate various sales procedures, ranging from straightforward checkout pages to protracted relationship-based sales cycles. Kurt promotes testing concepts on sites like YouTube or in-person meetings, asking viewers directly if they would sign up, and making sure that feedback is provided by actual customers rather than friends or relatives. In the end, he emphasizes that validation is continuous, flexible, and closely related to knowing who drives purchasing decisions, what the market really desires, and whether or not your product-market fit is genuine—not presumed. 2025 WordPress LMS Buyer’s Guide Exclusive Download! Stop wasting time and money researching online course and membership site tech. Download the Buyer’s Guide Here’s Where To Go Next… Get the Course Creator Starter Kit to help you (or your client) create, launch, and scale a high-value online learning website. Also visit the creators of the LMScast podcast over at LifterLMS, the world’s leading most customizable learning management system software for WordPress. Create courses, coaching programs, online schools, and more with LifterLMS. Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. And be sure to subscribe to get new podcast episodes delivered to your inbox every week. Episode Transcript Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badget. I’m the co-founder of lifter LMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show. Hello, and welcome back to another episode of LMS Cast. I’m joined by a special guest. He’s back on the show. It’s Kurt Von Ahnen from Manana Nomas. Kurt also works with Lifter LMS. You’ve seen him on some of our live calls, many of them. Actually. Today we’re gonna get into how to validate an online course before you build it. We’re gonna go a little deeper in this one than the usual advice, which is good advice to pre-sale and put up a landing page and all that. But we’re gonna go into more detail around validation to save you a lot of time, energy, and money. But first, welcome back on the show, Kurt. Kurt Von Ahnen: Thanks Chris. It’s always awesome to have a chat. Chris Badgett: I love validation. Partially because as an entrepreneur, which. You are, and many of the listeners out there are. Opportunity all around you. So I know when I’m hanging out with my entrepreneur friends and we go to a restaurant as an example, you’ll see you’ll start constructing in your mind like, oh, this many plates, the food costs this much. And you start you just start thinking like a entrepreneur, like a business person. Oh. Or you’re at a conference and you’re like, oh, how much money do they make from this conference? There’s 2000 people here. The tickets were this much. Anyways, but part of that entrepreneur brain is that you have your radar up and you’re just scanning the environment. Entrepreneurs are, they’re often seen as risky, but they’re actually risk averse, so they’re like looking for risks and opportunity, but part of that scanning brain that you have. Is for finding and validating a good course idea or online business or coaching program, or multi instructor school or whatever it is that you’re building. So let’s dig into validation. I feel like the radar comes in handy. I can’t turn it off. That’s how you know, if you’re an entrepreneur, if you have that kind of brain and no matter what you do, you just can’t turn it off. It’s always there. You’re an entrepreneur that’s called the entrepreneur personality...
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